How does the Zemex story go? Once upon a time, I picked up drugs and I injected myself and then I

poop my pants and then I lost 20 pounds and then I gained it back and then I had blurry vision

for the rest of my life. No, tell a greater, better emotional story that actually changed people

for the better. That's what people are after right now, the emotional, the long-lasting behavior

change.

What's up, guys? Welcome back to the podcast. You ever go to film content and you hit record and you're just like, I hope I say some not stupid shit today. I hope I say some good stuff today. Like you have a thought, you have a big topic, big idea, you haven't really flushed it out. But you're like, I hope this goes well. That's me today.

It's 1130. And I all I've done for the day so far is work with our video crew to film some B-roll clips. And yeah, just one of those days. But I have something I want to talk to you about today. It's going to be super valuable if you're an online fitness coach. And if you have not heard about it yet, it's time to

jump into the conversations. I know for me, trending topics, I'm like, I don't care. I don't want to

watch the news. I don't want to keep up on this stuff. But this is one that you really should

be in the know about as an online fitness coach because you can absolutely leverage it to your

advantage. So this is the GLP1 lawsuit. And I'm going to talk

about what this means for you as an online fitness coach. And I really think that the fitness industry

is about to shift big time with this GLP1 lawsuit making headlines. And here's what it can mean

for your business and why I think some coaches are about to lose a lot of client trust.

And not only that, like possibly face their own lawsuits for some of the claims that they're making, different things.

So you can either use this to your advantage or use this to your demise as a fitness coach.

So my goal here on this episode is by the end of this, I want you to understand what's actually going on, like,

what am I even talking about if you're not in the know with these lawsuits, and how it affects

our industry as online coaches, how you can position yourself as the ethical long-term

solution that your audience is craving when we go through something like this. So if you're

coaching clients online, especially in fat loss, this isn't just like

trendy news. This isn't just like the next viral, like let me jump on it, like the Taylor Swift

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