Coming into it, there was no plan. It was such a chore, not knowing how to post, when to post, having a calendar for it. And now it's just like part of our business. It's implemented strategically. We're posting at least once a day. And it's just not even a challenge anymore. All right. What's up everyone? We are at the live event here at our legacy event. I'm with my good friend, one of our clients, Paul.

What's up, Doug?

What's up? So Paul, man, I'm just excited to talk to you and share you with our audience because you're a very good communicator. You are a smart dude. You extract so much value from this community and this program, which I understood wasn't really the case for a minute there. you were like, man, I don't know if it's working,

but then you came on a few of my calls

and you're like, dude's fucking awesome.

Like, and you actually started implementing.

We'll talk about all that. really the case for a minute there. You were like, man, I don't know if it's working, but then like you came on a few of my calls and you're like, dude's fucking awesome. Like,

and you actually started implementing. We'll talk about all that. But quick backstory. So Paul came in. He was charging $69 a month. A lot of in person hours. You're about 10, 15 hours in person, right? Yeah. Yeah. Also, you were full time though already in this business. Yes. Yeah. And now you've been able to restructure your team, fix your profit margins.

You're doing 12, 15K months, brought your wife in the business. We're going to talk about that, which is a fun topic of conversation. And you guys are still together. So that's a good sign. But yeah, man, take me back. So charging $69 a month. Talk me through, like, how did you get there?

How did you even start training and, like, what beliefs have you had to overcome?

And, like, now you how did you get there how did

you even start training and like what beliefs have you have to had to overcome and like now you're

charging 400 a month we're charging 600 a month even better all right cool talk us through that

yeah so like obviously been in the industry for eight years um you know love the in-person world

and then you know got into management and essentially was just I just knew that you know I

could start my own company I didn't know that people would even pay more than 50 bucks a month

for online coaching and the objective was you know volume and just have an app out there that people

just come on and work out yeah I'm glad you brought that up because a lot of people think that that's the plan.

Yeah, yeah, and it's like, it's good if you want a lot of like, I mean, you're not going to have nearly as much impact. You're not going to change lives nearly as effectively. And then, yeah, I mean, the turnover is just going to be extensive. Yeah, hard to get clients that way too. Absolutely. We built the app and so that was the $69 a month?

Yep.

Okay, how many users did you have eventually on it?

I mean, we were scaling up to like, all right. Absolutely. Yeah, so you had built the app and so that was the $69 a month? Yep. Okay, how many users did you have eventually on it?

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