We chose to chase profit even when it was unnecessary. And like, I get it. Early in business,

you're scrappy. You're doing a lot of things manually. You don't really need to reinvest because

like organics working, like, you know, I'm charging high enough prices, whatever. But here's the

thing. If you're not clear what more profit buys you, you're never going to be motivated to earn more.

What's up, guys? Welcome back to the podcast. So I'm talking about something that I find pretty

exciting today, which is profit. And really it's the mindset around why you need more profit,

what you'll do with that profit. It's the talk I wish that I had been given when I was making

about $30,000 a month in revenue,

because all I could understand at that point was profit equaled my paycheck.

And I was stuck in a very middle class mindset.

I'm like, why would I, why would I need more?

Profit is not about you.

And scaling, it really isn't even necessarily about more money.

It can be. But it also can be about freedom, ease in your life, more opportunity. And so I want to talk about just the mindset around profit and what you do with profit and those sort of things. And like I said, I just wish I'd been given this talk when I was at that place because you don't know what you don't know. You can't chase something

if you don't know what you're going to do with it. So I hope this inspires you. I want to talk a lot about our company, our organizational structure, the things that we've invested in that have allowed us to get to an average of $700,000 months. Well, that's $650 to $700,000 months consistently over the past three years.

Like, you don't get there on accident. And I want to talk about how we've taken profits,

reinvested back in our company to do that and to give, like, Jordan and I as the owner's

tremendous freedom. Like this business at this scale does not stress us out. And I cannot say the

same by business when I was doing 30, 40, 50, even 88 months. It's just a lot different once you actually scale, put the money in the right place. So I want to talk about that. This is top of mind for me because I'm giving this talk at our legacy presentation. So, or I'm sorry, our legacy event that is actually this week, depending on when you're listening, August 5th through the 7th,

or I'm sorry, no, 6th or the 8th. And so if you're inside of IFCA, you're familiar. You know,

there are events we host twice a year with our top students and it's so much fun. Just the networking,

the in-person connection with some business owners, just like you. And you get to hear talks that are similar to this. So if you're anything like me, when you think about profit, your brain probably immediately goes to how much do I pay myself? That's what profit means. And if you're making just enough, and maybe you're making like enough already, maybe you're where I was, maybe you're comfortable, maybe you're thinking like, I don't need more. But what if I told you that that mindset is the reason why you're making like enough already maybe you're where I was maybe you're comfortable maybe you're thinking like I don't need more but what if I told you that that mindset is the reason why

...