EP | 651 - How to Know if Your Ads Are Actually Working (And What to Do if They Aren’t)

The Fitness Business Podcast with Erin Dimond and Jordan Dugger

Erin Dimond and Jordan Dugger

Health & Fitness, Nutrition, Fitness

4.6 • 667 Ratings

🗓️ 26 June 2025

⏱️ 14 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Want to know if your ads are really working so you aren't just burning money? In today's episode, I'll explain how ads actually work when it comes to lead generation and conversion in your business, the two funnels we see working really well inside of IFCA right now, how to build trust with the ad platform, and more!

Time Stamps:

(0:08) How To Know If Your Ads Are Actually Working

(1:15) How Ads Actually Work

(3:00) 2 Funnels That Work Really Well

(4:50) Building Trust With The Ad Platform

(10:30) How Long Does It Take For Ads To Pay Off?

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Transcript

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0:00.0	When was the last time you spent $3,000 on a coach the first time you saw them?
0:04.0	Probably never, right? You probably never were just like, oh, this person's randomly in my feed on an ad. I've never seen them before, but like, let me just go ahead and hop on the phone and spend a lot of money with them. You probably didn't happen that way. You probably followed them. You probably watched their content. You probably saw their client wins. You probably thought about it. Then you probably booked the call. Your leads are no different.
0:03.0	Hello guys. Welcome back. you probably saw their client wins, you probably thought about it, then you probably booked the call. Your leads are no different.
0:21.6	Hello guys, welcome back.
0:24.6	So today I want to talk to you about ads, specifically how to know if your ads are actually working.
0:30.6	So this is a really great episode for you if you're running ads or if you've never started, because best thing the best way to get out of a
0:38.9	mistake is to never make it in the first place so just to completely avoid it so here's something
0:43.2	most people get wrong advertising is always working so often people get on discovery calls with
0:50.2	us or come to our open office hour calls me like my ads aren't working but I did ads
0:54.2	but they didn't work ads always work right so the question isn't if it is working it's how
0:59.1	efficiently is it working I'll get if you're confused by that statement hang on with me I promise
1:04.6	I'm gonna that's gonna make a lot of sense really soon when we started scaling IFCA the more
1:10.0	money we spent on ads the the more our business grew.
1:12.3	But that growth only happened because we had laid a lot of groundwork. So today I'm breaking
1:17.7	down how to know if your ads are profitable, what to track, how much to spend, and how long
1:22.6	it really takes to get like 3 to 5X ROI that everybody talks about. So let's go ahead and dive in.
1:29.6	So first things first, what are ads for?
1:33.1	They are not to get you clients.
1:35.1	They are to get you leads.
1:37.2	Your ads are there to fill your funnel.
1:40.4	Don't get tripped up by the word funnel.
1:42.3	All funnel means is you bring awareness in at the top,
	...

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