Aaron and I have invested over two million dollars. Not all of those have been amazing,

but each one, we got something from it. And we would never allow one bad experience to stop our path to continuing to invest and grow ourselves. Yo guys, what up? Welcome back to the show. Quick question. Are you building a business that actually is meant to change lives? Or are you building a business that is just to chase likes? All right? Because the truth is, the world does not need another fitness influencer, just dancing for the algorithm. We can both agree to that. It needs real coaches who want to lead from the front. So that's why Aaron and I are putting up $200,000 of our own money to mentor a handful of coaches for free or at a very significant partial discount. And if you're listening to this right now, that could be you. So in the next few minutes, I'm going to show you exactly why most coaches stay stuck chasing the wrong things, such as likes or fame or clout, while the best coaches in the world become real leaders and build predictable, life-changing businesses and how you can do it too. I'm going to break down why followers don't pay your mortgages, okay? Why and how to speak to real pain points, not just to the algorithm. I'm going to cover how to build rock solid systems like a CEO, not just like duct tape bullshit. And I'm going to show you how to master marketing in sales with the same care that you give client results or hopefully that you do. Plus exactly how you can apply for the 200K future leader grant and get mentored

by us potentially for free. So stick with me to the end because if you really want to change

lives, this episode is going to resonate with you. All right. So the first thing is you want to go

from focused on vanity metrics to client metrics, right? Because followers don't pay your mortgages,

right? Your actual clients do. Most coaches, they end up just

kind of blasting generic content, trying to appeal to everyone and just like they become so

preoccupied with likes and engagement, right? Where real leader coaches, they get laser focused

and specific about solving one painful problem for one real person. You know, instead of like,

I help busy women get fit, which is super broad,

they get really specific, right? Maybe it's helping nurses lose 15 pounds and fix their nighttime

snacking problems in 90 days. Or instead of meal prep hacks, you're like, hey, this is the exact

three-step dinner routine that my postpartum clients use to feed their family in 12 minutes

without even having extra dishes. Look, specificity

converts. Okay, generality just scrolls by. You got to focus on going really deep instead of wide.

And the fear that a lot of people have is like, well, I'm not going to get as much engagement.

That's cool. That's why some of our clients with like a thousand followers are making $30,000

a month, while other coaches might have 200,000 followers and they're broke. Okay, number two, speaking to real problems, not just the algorithm, right? Look, you can chase trends, you can, you can post stuff to try to get reach and go viral. I'm fine with that. But if you live and die just by what is trendy, you'll or like what's working with the algorithm,

you're going to die with the algorithm. Okay, one viral post doesn't build a legit business,

but solving real problems does. And so if you can think about your content through three

buckets or lenses, which are number one, your connection posts, you telling your raw story,

your failures, what you stand for, what you believe in.

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