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The Fitness Business Podcast with Erin Dimond and Jordan Dugger

650. From 10K to 100K Months: Here Are The 5 Things We Did Inside Our Fitness Coaching Business

The Fitness Business Podcast with Erin Dimond and Jordan Dugger

Erin Dimond and Jordan Dugger

Health & Fitness, Nutrition, Fitness

4.6667 Ratings

🗓️ 23 June 2025

⏱️ 13 minutes

🧾️ Download transcript

Summary

If you are wanting to scale your coaching business in 2025 and beyond, please learn from our lessons and successes. I wish I had this episode when I was coming up because I would have avoided countless hours of things that just don't work. I'll explain the Jordan and I with our Transform2gether program, what contributed to that, and why those principles still work right now.

 

Time Stamps:

 

(0:28) Mom Brain = 3rd Time’s A Charm

(1:48) Our Backstory

(3:43) How Transform2gether Exploded

(6:28) Email Is Where People Go To Buy

(8:28) Cutting Out Things That Don’t Matter

(10:04) Who You Need To Become

(12:38) Start With These 5 Shifts

----------

Whenever You’re Ready, Here Are 4 Ways We Can Help You (For Free)

 

(Community) Join the Fitness Business Secrets FB  Community to Unlock Your Free 5 Clients in 5 Days Mini-Course

 

(Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner

 

(Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches

 

(Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

Transcript

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0:00.0

And here's what I started to realize. I was too cheap to become rich. I was way too stingy,

0:06.5

cheap with my own finances. I was scared to invest. I was scared to delegate. I was scared to spend

0:10.5

money to make money. I was scared to spend money to hire people. Once I started reinvesting in

0:16.0

myself and in the business, that's when most of this change. What's up, guys? Welcome back to the FitBiz

0:22.5

podcast. Aaron here. I'm recording this for the third time. You ever just start talking and you're

0:27.3

like, what am I saying? This is not coming off the way I wanted to come off. Mom brain. Man, I have a

0:33.3

five week old. And I will say we are thriving thriving I'm loving it but every once in a while just

0:38.9

my brain does not connect to my mouth and if you know you know so we're going to do this again

0:43.3

third times charm and today this is important I'm walking through the five key strategies and

0:48.1

mindset shifts that help me take my health and fitness coaching business from the $10,000 a month

0:53.3

mark to the $100,000 a month mark,

0:55.3

and then eventually to a multi-seventh-figure company. And what I'm sharing today is exactly

0:59.8

what worked back when we launched our first joint offer, me and Jordan together in 2018.

1:05.3

In that launch, we collected $100,000 in 30 days, 100K cash, and we ended up contracting

1:10.6

like $260,000

1:11.9

and by the end of that launch.

1:13.9

What I will say, and want to admit, make clear, is the landscape has changed since 2018.

1:18.7

So if you, like, scroll way back on my Instagram, funnel hack us, all that stuff from

1:22.4

2018, try to do exactly what we did.

1:24.5

It's not going to work.

1:25.4

It's a lot different now. What I'm going to share today are five strategies, not just tactics, which means these things are timeless for growing

1:33.8

a coaching business. These five things will absolutely work for you today. And I think they're the

...

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