Hello and welcome to this episode of the ESG Fitness Podcast.

Today, I'm going to talk to you about how to get results, which is basically broadly

what I always talk to you about, but this is one of the best approaches that is just wildly

underspoken about and is often a real clicking point for clients.

I thought, hey, why not do a podcast about this? And hopefully more people can click and then get

better results. Before I do that, I just had a question. I thought, it's probably easier to say this on

the podcast than reply.

This has come up a few times in the commit to sixth group. Now, obviously, I am also going to reply. Don't worry.

But it was the question of, what is the dip? Because there are certain things that I noticed within coaching that I talk quite a lot about and I just expect.

I'm like, what, you've not listened

to every single thing I've ever said online or every single podcast I've ever done?

Well, basically, people will ask about the dip, they'll ask about puck yes or no, they'll ask

about non-negotiables, what else comes up a lot, cruise weeks, the three-to-one method, you know, the in stuff that I talk about that

actually you do need to have listened to stuff to know what I'm talking about. So, someone

asked me what the dip is. And the dip is the observation of when people give up on their goals. so they give up in this quote-unquote dip,

or this is what Seth Godin calls it.

So here's a very good book called The Dip.

Would highly recommend.

It's also very short.

Another reason I highly recommend it.

Gets to the point, doesn't say too much, like, hey, I want to say this.

This is the message.

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