Ep. 428 - AccessSync COO, Brent MacDonald

Second in Command: The Chief Behind the Chief

Second in Command with Cameron Herold

Entrepreneurship, Business, Management, Careers

4.5 • 1.6K Ratings

🗓️ 3 December 2024

⏱️ 48 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In today's episode of the Second in Command podcast, Cameron is joined by Brent MacDonald, COO at AccessSync, an SaaS company dedicated to streamlining the sales of complex products for life science companies and accelerating patient access to these solutions.

The conversation explores the strategies and philosophies that drive successful leadership in a fast-paced, transformative business environment. Brent shares insights into fostering a distinctive customer experience by blending technology, services, and data into an integrated model that sets his organization apart.

The discussion also sheds light on the dynamics of leading a diverse team, including seasoned professionals with decades of experience. Brent reflects on the importance of humility, mutual learning, and leveraging individual strengths within a collaborative, flat organizational structure.

This episode will leave you inspired to embrace bold decisions and take proactive steps to create meaningful change in your own life.

If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!

Enjoy!

In This Episode You'll Learn:

AccessSync's business model, focusing on helping pharmaceutical brands sell more of their complex drugs and improve patient access. (12:50)
The challenges of building a business with CEO Ryan Roberts, including the transition from a custom software development shop to a SaaS product. (19:53)
The leadership dynamics within AccessSync, including the importance of having a capable and engaged leadership team. (27:31)
The importance of being present and engaged in both personal and professional aspects of life. (55:15)
And much more...

Resources:

Connect with Brent: Website | LinkedIn

Connect with Cameron: Website | LinkedIn

Get Cameron’s latest book "Second in Command: Unleash the Power of Your COO"

Get Cameron’s online course – Invest In Your Leaders

Transcript

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0:00.0	I'm Cameron Harold, the founder of the Second in Command podcast. Really quick, before we jump into today's episode, you need to know about two important ways that we can help you and your company grow.
0:09.6	Number one, check out the CO Alliance. It's for CFOs, presidents, BPOps, or whoever is your company's second in command to the CEO.
0:18.3	The CO Alliance is the world's leading community for the second in command, and it gives CFOs the tools and connections to the CEO. The COO Alliance is the world's leading community for the second in command,
0:22.4	and it gives COOs the tools and connections to grow themselves and the company.
0:27.1	Head over to COO Alliance.com to learn more about our members and the results, the program,
0:32.3	and our 10x guarantee. If you qualify for membership, you can set up a complimentary call with
0:37.2	our team to discuss if it's right for you. I'll tell you about set up a complimentary call with our team to discuss
0:38.2	if it's right for you. I'll tell you about number two in a bit, but first, let's start this
0:42.4	week's episode. I tend to be like just uber disciplined and like I do certain things at certain
0:47.7	times every day. Ryan would be different than that. He tends to be really, really strong on product,
0:53.4	really, really strong on tech and like imagining like solutions to really complicated problems for customers in the tech space.
1:01.7	And none of that would be my strength at all.
1:04.0	So he's very strong with respect to all of that stuff.
1:07.9	You know, I would be probably a little stronger when it comes to sitting in the middle
1:12.2	of, you know, a bunch of different aspects of the business, customer success, product and engineering,
1:18.0	sales and marketing, you know, finance and ops. And having done bits and pieces of those over the
1:24.1	course of my career, which, you know, has spanned a bunch of different.
1:38.8	Welcome to the Second in Command podcast, produced by the C.O. Alliance and brought to you by its founder, Cameron Herald. In the Second in Command podcast, we talked to top COOs who share the insights, strategies,
1:47.0	and tactics that made them the chief behind the chief.
1:50.0	And now, here's your host, Cameron Harold.
1:57.0	All right, our guest today's Access Sinks C.O-O Brent McDonald. He's Canadian. He is awesome,
2:03.1	and he's a SaaS Academy member. AccessSync is a cutting-edge SaaS company dedicated to streamlining
	...

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