Ep. 427 -Hyperzon Co-Founder and COO, Hristo Arakliev

Second in Command: The Chief Behind the Chief

Second in Command with Cameron Herold

Entrepreneurship, Business, Management, Careers

4.5 • 1.6K Ratings

🗓️ 26 November 2024

⏱️ 48 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

What if you could create an image of your ideal self and then become that person?

Hristo Arakliev, the COO of Hyperzon, shares a profound concept that could change how you view your own self-image.

In this episode, Hristo Arakliev, the COO and co-founder of Hyperzon, a top-tier Amazon marketing agency, shares his unconventional journey to leadership. He emphasizes the importance of servant leadership, building a culture of trust, and managing both systems and flexibility.

Hristo delves into the profound concept of the image we create for ourselves and how it impacts our happiness and self-worth. He shares a powerful quote, "One day when you're about to die, the person you are is going to meet with the person you could have been, and then you'll know, hell." This idea challenges listeners to align their actions with the person they believe themselves to be.

Hristo's insights on the power of self-image and the importance of being true to oneself are truly transformative. By cultivating resilience, managing failures with humility, and leading with empathy, Hristo demonstrates the qualities of an exceptional COO.

Dive deeper into Hristo's wisdom and learn how to become the person you've always envisioned by listening to the full episode.

What You'll Learn in this Show:

The importance of servant leadership and empowering others
Strategies for building a culture of trust and radical candor
The profound impact of self-image on happiness and satisfaction
The role of resilience and adaptability in leadership
Hristo's unique approach to client relationships and Amazon marketing
Insights on differentiating your business and leveraging revenue share models
The dynamics of a multi-partner COO-CEO structure
Hristo's favorite books and resources for personal growth
and so much more…

Resources:

Connect with Cameron: Website | LinkedIn

Get Cameron’s latest book "Second in Command: Unleash the Power of Your COO"

Get Cameron’s online course – Invest In Your Leaders

Books Mentioned:

Principles

Liminal Thinking

A Hard Thing About Hard Things

Never Split the Difference

Transcript

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0:00.0	I'm Cameron Harold, the founder of the Second in Command podcast. Really quick, before we jump into today's episode, you need to know about two important ways that we can help you and your company grow.
0:09.6	Number one, check out the CO Alliance. It's for CFOs, presidents, BPOps, or whoever is your company's second in command to the CEO.
0:18.3	The CO Alliance is the world's leading community for the second in command, and it gives CFOs the tools and connections to the CEO. The COO Alliance is the world's leading community for the second in command,
0:22.4	and it gives COOs the tools and connections to grow themselves and the company.
0:27.1	Head over to COO Alliance.com to learn more about our members and the results, the program,
0:32.3	and our 10x guarantee. If you qualify for membership, you can set up a complimentary call with
0:37.2	our team to discuss if it's right for you.
0:39.6	I'll tell you about number two in a bit, but first, let's start this week's episode.
0:44.1	And there's a very cool quote by Simon Sinek.
0:47.5	He says leadership is not about being in charge.
0:50.0	It's about taking care of those in your charge.
0:53.5	And I think that's where COOs can make a massive impact.
0:58.2	We're not always in the forefront, but we are the ones ensuring the entire machine is running smoothly so that everyone else can shine.
1:19.5	Welcome to the Second and Command podcast, produced by the C.O. Alliance and brought to you by its founder, Cameron Harold.
1:28.8	In the Second in Command podcast, we talked to top COOs who share the insights, strategies, and tactics that made them the chief behind the chief.
1:32.2	And now, here's your host, Cameron Herald.
1:42.1	All right, our guest today is Hyperzon's C-O-O-Hristo-Irakliv, and Christo is the co-founder in C-O CEO of Hyperzon, which is a top-tier Amazon marketing agency
1:46.7	based in Sofia, Bulgaria. That's over in Eastern Europe. They help brands worldwide double their
1:52.1	current revenue by utilizing Amazon as a sales channel. He's a serial entrepreneur, an Amazon marketing
1:57.9	specialist with a passion. He's a dad. He's a voracious traveler.
2:03.1	His various business initiatives varied from brick and mortar establishments to tech startups.
2:08.6	And in the past seven years, he became an expert in Amazon growth hacking, a CRO, as well as
	...

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