Hello and welcome to the ESG Fitness podcast. The aim of this podcast is to help you think,

learn and grow and hopefully smile and laugh on the way too. My aim here is to break down your

barriers to taking action and provide you with evidence-based diet and exercise information

in a fun and interesting way.

I hope I nail that and I hope you enjoy.

If at any point you are enjoying this and you think, wouldn't it be great to work with Emma,

you can head to esgfitness.com.com.com.

To find out more information.

Without further ado, because I hate long introductions, here is

this episode. Hello and welcome to this episode of the ESG Fitness Podcast. This is going to be

another case study slash client inspired. I mean, realistically, all of the podcasts are client inspired,

but case study slash client inspired podcast. Because the last one got some really great feedback

and people found it very useful. So I'm really pleased to hear that. And thank you for your feedback.

It helps me decide what would be best for the podcast, basically. So this topic came up a few times

this week with actually numerous clients and it's so, so common. So this is going to be a really

important one to delve into. And it's essentially the feeling that you just cannot be bothered with dieting anymore,

that maybe feeling like you're putting in more effort than the reward you're getting out,

when you feel like giving up. And this often manifests as, I just don't want to be thinking

about food all the time. I don't want to have to track calories. I don't want to

have to plan ahead. I don't want to worry about food choices. Like I just cannot be bothered. I want to

give up. And this is, like I said, such a common feeling. And it has far more to do with your

perception of dieting or the actions that you're taking, whether that is about

...