Hello and welcome to this episode of the ESG Fitness Podcast.

Today we are going to be, when I say we, I mean I'm going to be talking about behaviour science.

Behavioral science? Well, that started well, didn't it?

And I will also touch on why, gosh, words aren't great today, why weight watches isn't

stupid. And maybe what you've probably assumed about things like point systems and sins,

et cetera, et cetera. And what I really think we're missing out as coaches on.

There'll be numerous podcasts on this because I already started writing this notes for

this anyway and then it got too long.

So there's a part two and actually now there's already a part three.

So hopefully people are interested in this.

But I strongly feel like we have probably been focusing far too much on what to do,

i.e. the diet and exercise component, which I'm not saying isn't important. And not enough on

how to actually implement that and curating an environment for success. And I know I talk about mindset a lot, but I guess

this goes like a level deeper to how you're interacting in the world that you live in and why we

make the choices that we make and how to make sure that we're making the choices that are in line

with our goals. And then I was sort of thinking is one of the reasons that I think that because to me now,

the diet and exercise stuff is pretty simple and maybe that's just representative of where I

am.

But I actually don't think that. It's just a consideration,

but I actually think this is where most people are and what is going to be most useful for

people who want to make long-term sustainable change. So you might be thinking, rightly,

why should I care about behavioural science? It sounds quite dull. And I vaguely thought that myself.

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