Hello and welcome to this episode of the ESG Fitness Podcast. This episode is a little bit different.

It is more for the coaches and it's about something that I have noticed in the fitness industry

and I've spoken to many other people and coaches about this and something I feel very

passionately about and that is that some of the best coaches are leaving the fitness industry or even just

aren't helping enough people because they don't know how to sell themselves.

And I absolutely get that.

I spent years feeling really icky, I guess is the right term.

I guess that's the politically correct term.

I felt icky about sales and marketing.

And I was like, well, yeah, but I'm like, I'm good at what I do and that should be enough.

Well, it's not.

Like, the truth is, if you can't sell yourself, you can't help as many people.

So you're standing in your own way.

If you're a trainer because you want to help people, I don't know, do more exercise or show

people that they don't have to over restrict to get results

or improve people's relationship with food or free people from lifelong dieting.

If you want to do all of these good things and have such good impact, good doesn't seem like a

strong enough work, if you want to have this really important

impact on other people, you need to be able to market yourself. Otherwise, you cannot help them.

It's no good sitting with those skills and that ability to really change people's lives

and not being able to showcase your skill, not being able to

actually help other people because nobody knows what you can do. That will help nobody. You have to

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