Welcome to Second and Command, brought to you by COO Alliance, where top-level COO-O-O-O-Sher insights,

where top-level COO-S share the insights, tactics, and strategies that made them the chief behind the chief. the

insights, tactics, and strategies that made them the chief behind the chief.

And now here's your host, Cameron Herald.

Rob Childers is the VP of operations that Loud Rumor is in charge of all the operations

within the company. Loud Rumor is a digital advertising agency that specializes in lead generation for fitness

studios and wellness companies. Since starting at Loud Rumor, he's helped Loud

Rumor niche solely into the fitness and wellness space and has helped the company

more than triple its customer base.

Recently, I was also on the podcast

that his CEO runs called the Goate Podcast.

I think that episode's coming out shortly.

But Rob, as I mentioned to you just before we came on live, I want to get the rest of the story. I think a lot of often, often we have a, you know, the CEO gets interviewed and gets all the media and it's kind of like a husband and wife where if you ask the wife

how they grew the family she'd have one perspective if you asked the husband he

did a completely different perspective and both would be true. So today when I

want to find out is what's really happened. Why don't you tell us, before you tell us how you grew the company or what's been going on,

maybe tell us what loud rumor does and give us a bit of a background there and we'll start there.

For sure, for sure.

Well, right off the bat, want to thank you for having me. I'm actually a listener of the Second and Command podcast myself, so really excited to be here. But basically what Loud Rumor does is like you said in the intro,

we specialize in lead generation specifically

for fitness and wellness companies.

We work with studios around the world.

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