Your only real job as the CEO is to communicate the vision, to communicate the picture of what your business looks and feels like.

And the one sentence vision statement isn't enough.

Even in traction when they give you the vision

traction organizer a list of a bunch of bullet points that doesn't explain the full picture of what

your company can look like. Imagine doing a jigsaw puzzle without knowing what the

picture would be like.

You could do it but it would take a lot longer.

Welcome to the Second in Command Podcast, produced by the

C.O. Alliance and brought to you by its founder, Cameron Herald.

In the Second in Command Podcast, we talked to top COOs who share the insights, strategies and tactics that made them the chief behind the chief.

And now here's your host, Cameron Herald.

Let me ask your question.

Do you have a vision statement for your business?

Yes, some, mostly not.

In a few months, almost every CEO will be looking at a year-end statement to see if

there's needs updating.

According to Cameron Herald, it doesn't need updating.

It needs to be flushed down the toilet. Vision statements just don't work.

Cameron Herald is known around the world as the CEO Whisper. Some people start out

young and burn out quickly, not Cameron. At 21 he employed 14 people. At 35 he built his first

of two 100 million dollar companies by 42 Cameron engineered 1-800 got junk the

world's largest residential junk removal company, with spectacular growth

...