as an audience, do we still distrust the corporate or the entrepreneur, the CEO?

Look what's happening now.

You look at all the people that's turning against Facebook and turning against

Google and turning against all the Amazon, like only in the last three years

there's this massive movement against all of these titans of like capitalism

where they were like Zuckerberg was hyper cool until three years ago

Sergei and Larry were hyper cool Jeff Bezos was hyper cool until three years ago. Sergei and Larry were hyper cool.

Jeff Bizos was hyper cool in the last two or three years.

They're becoming vilified constantly. Welcome to the Second in Command Podcast, produced by the COO Alliance and brought to

you by its founder Cameron Herald. In the second in command podcast, we talked to top COOs who share the insights, strategies, and tactics that made them the chief behind the chief.

And now, here's your host Cameron Herald.

How you doing everybody? I'm Chris Frein Bennett.

Welcome back to the Vancouver Film School Storytellers Studio Podcast.

One of my favorite guests to come into the studio.

I've known Cameron Herald a very, very long time.

Cameron is named a man of many names. He has been called the CEO Whisper.

He is a speaker. He is an author. He's truly a storyteller.

As an author right now in particular, he's got an incredible book called Free PR.

And I want to talk a lot about this with Cameron today and the importance of narrative and storytelling in the way you drive your business and the way you you really introduce your brand whether it's a personal brand or corporate brand.

This is something for decades Cameron has been doing. He was instrumental in building so many companies from 1-800 got junk,

college pro painters to some of the biggest corporate names and clients, some of them you can't even talk about. Some of them you can talk about.

Cameron, you're an amazing guy.

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