meta_pixel
Tapesearch Logo
Log in
ESGfitness

Ep. 227 - Money, calories and cognitive biases

ESGfitness

Emma Storey-Gordon

Fitness, Health & Fitness

4.9669 Ratings

🗓️ 19 April 2021

⏱️ 33 minutes

🧾️ Download transcript

Summary

Fat loss IS like your bank balance.

And it is for all the reasons people don’t like this analogy

People don’t tend to like the comparison between your bank balance and your calorie balance. The common argument is that it is an oversimplification.

Let me tell you why I think it is a useful analogy and explore some of the very similar cognitive biases that mean we make poor food and financial decisions


www.ESGfitness.co.uk

@ESGfitness

Transcript

Click on a timestamp to play from that location

0:00.0

Hello and welcome to the ESG Fitness podcast.

0:05.0

I have a very exciting episode for you, I hope.

0:10.0

I hope I'm not the only one that finds it exciting, although it might be quite niche, but we'll see.

0:16.0

Generally, okay, there's a little bit of a story as to how this podcast evolved.

0:22.7

Let me tell you.

0:26.5

Okay, so yesterday I was writing a program for a new one-to-one client,

0:31.6

and she was really open and self-aware about the fact that she struggles with quite an on-off mentality and perfectionism

0:41.0

mindset, which, let's be real, a lot of us have or do struggle with, and that she wants to start

0:48.9

embracing imperfect action. And it got me thinking that one of the biggest problems I see in the fitness industry

0:57.9

is false dichotomies, i.e. thinking it's either one thing or the other and there's no middle ground.

1:04.0

So you're either on a diet or you're off a diet or, you know, like what's better? Cardio or weights?

1:10.5

Should I do low carb or low fat am I a bodybuilder

1:13.5

or do I do crossfit should I stick to all natural foods or unnatural foods and categorize things like

1:20.4

that like am I a vegan like totally vegan or a carnivore like the exact exact opposite way. Labeling foods good or bad.

1:31.4

Am I, oh, this is the one I see all the time as well. Are you in fat loss? Are you in

1:35.0

hypertrophy? You have to be cutting or you have to be bulking. And a lot of the time that just

1:41.3

turns into glorified yo-yo dieting under the guise of fat loss

1:46.8

and hypertrophy, cutting or bulking. And I just think this is so unhelpful because the answer is

1:55.7

usually in the middle. But by their very nature, extremes are not healthy.

2:02.1

And most things have pros and cons.

2:05.9

So if you go for the extreme of one, i.e., like, for example, just doing cardio and no weights,

2:12.4

then you're not going to get the benefit of resistance training.

...

Please login to see the full transcript.

Disclaimer: The podcast and artwork embedded on this page are from Emma Storey-Gordon, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Emma Storey-Gordon and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.

Copyright © Tapesearch 2026.