Hello and welcome. Why would I take a drink of water as I pressed record? I don't know,

but welcome to this episode of the ESG Fitness podcast. I've been trying to record this for

like most of the day and then things keep coming up. But now I have set aside some time and I'm going in

and this is a biggie so the topic today is why it's so hard to invest in yourself and this is a really

big podcast for me because it's a big mindset shift that I have had to work on in myself and it's been one of the

most influential concepts I think I've worked on or like eye-opening ways of questioning my

own thoughts around certain things and not just my own but more like societal norms

and what we deem as like something we should invest in and something that we shouldn't invest in.

It's also something that I see come up with loads of my clients as a problem and it touches

on a few other areas that have come up this week and commit to six, including

delayed gratification and why things are hard, basically.

So this is going to be useful for anyone with any goal, whether it's health, fitness, performance,

fat loss, business, career, self-improvement

in any way. And I've spent quite some time thinking about this one. So I, and because I think

it's so important, so listen, listen closely. Also, before I get get started I was on a walk this morning with one of my

friends which was amazing and we were talking about how podcasts can be so influential and why that

is and I think that at least part of it is that I'm talking to you,

but I'm not talking to you, if that makes sense. Like, I'm talking to you, but there's no,

like, intensity to that. As in, okay, let me elaborate. People, and when I say people I mean everyone and myself

included in fact especially myself are stubborn or at least to some extent stubborn and we often become

defensive when we're given advice and so the initial reaction is often I'm going to do

the exact opposite of that advice or I don't want to take on that advice because I've not come up

...