Welcome to Second and Command, brought to you by COO Alliance, where top-level COO

share the insights, tactics, and strategies that made them the chief behind the chief.

And now here's your host, Cameron Herald. Aaron Rand is the chief operating officer from Service Rocket.

She's also one of the founding members of the COO Alliance.

I'm super excited to talk to Aaron today.

Service Rocket is a company dedicated to software adoption

and amplifying the impact of disruptive technology companies by helping enterprise

customers adapt and get the value out of and love their software. Her passion

is helping tech founders identify the keys to igniting accelerated growth,

prioritizing the most critical focus areas that will speed their trajectory.

She has a broad experience designing and implementing strategic operational initiatives at companies

such as IBM, Brocade, Net App, and Service Rocket, and

is the recipient of the Silicon Valley Business Journal's Woman of Influence 2015

Award.

Aaron is a ginger, a TEDx speaker, a hiker, a Las Vegas poker player, and a bit of a

geek who holds degrees in engineering and mathematics. She serves as a director of

Service Rocket Inc and is on the advisory boards of Quario Inc and the club

which is a nonprofit accelerator of women leaders. I'm also proud to say that Aaron not only is a member of the CO Alliance, she's one of my favorite members of the CO Alliance, and I consider her a good friend as well.

So Aaron, really looking forward to talking with you today.

I'm really excited to talk to you too, and I didn't know you liked poker or if I did I forgot and I just spent

Probably six hours yesterday watching a really good friend of mine Jim Mooreth play at the second final table in the World Series of poker.

He beat out Phil Helmuth and then lost.

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