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Second in Command: The Chief Behind the Chief with Cameron Herold

Ep. 14 – Making Fast Growth Possible with Mae Steigler

Second in Command: The Chief Behind the Chief with Cameron Herold

Second in Command with Cameron Herold

Careers, Business, Management, Entrepreneurship

4.9224 Ratings

🗓️ 29 June 2018

⏱️ 49 minutes

🧾️ Download transcript

Summary

Our guest is COO Alliance Member Mae Steigler, COO at Organifi. It may seem difficult to achieve that fast growth if you just came from one business to another. Mae Steigler, COO of Organifi, shows it is possible as she talks about how she has helped lead the company into hitting Inc. 500 three times […]

Transcript

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0:00.0

Welcome to Second and Command, brought to you by C.O. Alliance, where top-level COO

0:09.7

share the insights, tactics, and strategies that made them the chief behind the chief.

0:15.7

And now here's your host, Cameron Herald.

0:20.2

May Stiegler serves as the chief operations officer to organify and is responsible for the alignment and development of people and processes aiming to improve everything she touches.

0:30.0

May's background is in research and development in the agricultural industry.

0:34.3

After graduating with a degree in animal science and nutrition, she passionately

0:38.3

worked towards early education of illness in the dairy industry, striving for

0:42.3

positive change in animal longevity and

0:45.0

decreasing the overuse of antibiotics. Later, May's focus shifted to human nutrition

0:50.1

as she entered into the health industry with a fascination in behavior change and positive psychology.

0:55.0

Meeting Drew Canoli, the Organifies founder in 2011,

1:00.0

May worked alongside him to build FitLife TV, a health transformation digital marketing and content startup.

1:07.0

They built a community from several thousand to over 3 million on Facebook,

1:11.0

a digital membership and coaching certification program and a video content

1:16.0

creating machine.

1:17.4

In 2014, Organify was launched and her previous CEO Drew was a co-founder.

1:23.0

May was recruited and was instrumental in the company's growth

1:26.0

and build out of the new roles such as influence marketing,

1:29.0

human resources and operations,

1:31.0

and then shifting from digital content marketing company into a physical products and

1:35.6

Superfoods Giant, they provide invaluable learning, or may sorry, has been provided invaluable

1:41.8

learning as she grew the company.

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