Ep. 07 – Decentralizing Business Operations with Shiv Narayanan

Second in Command: The Chief Behind the Chief with Cameron Herold

Second in Command with Cameron Herold

Management, Careers, Entrepreneurship, Business

4.9 • 224 Ratings

🗓️ 14 May 2018

⏱️ 49 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

to help manage membership, website, events and other activities. COO Shiv Narayanan dives into the impact of running an organization in a more decentralized manner while tackling the concept of natural hierarchies. Specializing in lowering customer acquisition costs, capturing and cultivating high-quality leads, and maximizing lifetime value, Shiv uncovers the three significant pillars of self-development, […]

Transcript

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0:00.0	Welcome to Second and Command, brought to you by C.O. Alliance, where top-level COO-O-O-O-Sher insights,
0:08.0	where top-level COO-S share the insights, tactics, and strategies that made them the chief behind the chief.
0:15.7	And now here's your host, Cameron Herald. Wild Apricot's Shiv Narayana is with us today on the Second in
0:27.7	Command podcast, the Chief Behind the Chief. Shiv is the Chief
0:31.2	Marketing Officer at Wild Apricot out of Toronto, Canada and while his title is
0:35.0	CMO, he also functions as the company's second in command.
0:39.0	Wild Apricott is an all-in-one membership management SAS product for small associations, clubs and
0:44.2	non-profits. They've got a huge membership base and in fact we are actually utilizing
0:48.8	their software for our COO alliance. On top of being the second in command for Wild Apricod, he's also a co-founder of
0:56.0	How to SAS, which is a go-to podcast for growing cloud software companies, teaching the marketing,
1:02.0	sales, business development, and customer service best practices and strategies.
1:06.0	And Zippy wasn't busy enough already.
1:09.0	Shiv is also a strategic advisor for two companies in the tech space, shoelace and cross rope. Now another thing
1:16.3	that we're going to be diving into on the podcast today in the interview or talk
1:19.3	with Shiv is the founder of Wild Apricot, Dimitri Butrin is the father of Vitalik, who was the guy that
1:28.1	created Ethereum, which is the second most popular digital currency in the world.
1:32.2	So I'm looking forward to learning
1:33.9	about that as well and how it tied into I guess a lot of the early stage
1:38.0	employees at Wild Apricot holding some of that digital currency so Shiv
1:41.8	welcome to the show.
1:43.0	Great to be on Cameron. Thanks for having me.
1:45.6	No, it's really cool. So tell me how you got in with Wild Apricot originally.
	...

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