Real Estate TikTok Tactics, Tech News, & Open Houses | This Week in Marketing

The Tom Ferry Podcast Experience

Tom Ferry

Education, Business, Self-improvement

4.7 • 1.1K Ratings

🗓️ 17 April 2024

⏱️ 19 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

If you’re looking for real estate TikTok tactics, an open house game-plan, or the tech news that’s going to take your marketing to the next level, look no further. Jason Pantana rolls out a new format for This Week in Marketing, dividing each episode into three sections: News & Updates, a Practical Strategy, and a Short Interview. This week, he’s talking with Zachary Foust about the knock-out real estate TikTok videos he’s using to draw an audience and spark conversations. Zach is one of the most unique and informative TikTok creators out there and his insights will blow your mind. Watch the episode, and then be sure to check out the real estate TikTok videos they reference in the links below:Gen Z & Millennial Buyers 10 Minute Personal Story Stop Buying a Home Video In this episode, you’ll hear about… 0:00 – News & Updates 6:00 – Tips & Tactics 10:30 – Interview with Zachary Foust

Transcript

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0:00.0	In today's episode of this week in marketing we're going to talk about news and trends and updates that relate to your marketing mix.
0:04.8	I'm going to share a couple of solid strategies to generate more listings in your business.
0:09.2	And then last I have a special guest interview to talk about a Tik-Tock strategy that's going to make your wheels and your brain turn.
0:18.4	Welcome to this week in marketing. My name is Jason Pantana. I'm your host and if you are new to the channel,
0:23.4	please make sure to tap the big red subscribe button and there's a bell icon right next to
0:27.4	it that if you tap it, it turns on notifications so you get alerted for new
0:30.9	episodes just like this. Now today's episode is a new format for the show.
0:35.2	The format I'm going to continue with rolling forward,
0:37.8	and it has three segments.
0:39.0	The first segment is news and updates that relate to your marketing mix.
0:42.1	The second segment is going to be a
0:43.6	breakdown of different tactics or techniques or tutorials to help you generate more
0:47.6	listings and more business and I'm going to start wrapping up every single
0:51.1	episode with an absolute rock star interview case study about
0:54.7	what's working in the field.
0:56.5	So without further ado, let's dive in.
0:58.6	I got your news and updates coming right up.
1:00.5	Beginning with the story from LinkedIn, LinkedIn has updated their core
1:03.8	algorithm to now embrace evergreen content. Now when you think about social
1:07.5	media platforms historically, it's been you create content, it's like throwing
1:11.0	another log on the fire and the feeds burn it up.
1:14.0	The average life expectancy of a post on a platform like Facebook or
	...

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