Barefaced - Skincare Formulated for Results
The Story of a Brand Show
Ramon Vela
4.9 • 147 Ratings
🗓️ 4 May 2023
⏱️ 63 minutes
🧾️ Download transcript
Summary
This episode is brought to you by Sendlane.
Jordan says, "My goal is to be evergreen. We use evidence backed research when we're doing any of our formulations. So we can offer someone a medical grade experience, kind of in-office consult, from the comfort of their own couch."
Today, we interview Jordan Harper, Found, CEO, and Nurse Practitioner of Barefaced.
Barefaced® is a direct to consumer skincare brand dedicated to building relationships, confidence, and knowledge through healthy, beautiful skin. Offering only a rigorously curated collection of skincare products, Barefaced® is the home for those seeking the confidence and calm that comes with fresh, vibrant, healthy skin.
We discussed:
* What she's grateful for
* Raising kids as an entrepreneur
* How to live a life of intention
* Overview of Barefaced and origin story
* Her experience of working with doctors, patients, and giving injections
* Why her primary mission is to educate
* Caution: there is no miracle one product that solves everything, so don't get fooled
* Why other brands release so many products
* Ingredient and formulation philosophy; a breakdown of Barefaced products
* Where to start? Start with her blog.
* And more…
Join Ramon Vela and Jordan Harper as we break down the inside story of Barefaced on The Story of a Brand.
For more on Barefaced, visit: https://www.barefaced.com/
Subscribe and listen to the podcast on all major apps. Simply search for "The Story of a Brand" on your favorite podcast player.
*
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Transcript
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| 0:00.0 | So I really wanted to create a product line that had a really few amount of products, |
| 0:05.9 | but that did a lot. |
| 0:06.7 | So they're multi-purpose products. |
| 0:08.0 | And you can't create one product to do everything because of the way formulations are. |
| 0:13.9 | Some of them are different base. |
| 0:15.5 | They're amolions and serums. |
| 0:16.8 | And so that's not realistic. |
| 0:18.3 | So if anyone ever tells you there's a miracle skin product, that's not true. |
| 0:21.6 | But I did want to try to, there is a way that you can blend different ingredients. So you don't have |
| 0:27.3 | to have one of our serums, I would say is an equivalent to tin serums. And that's just the way we formulated. |
| 0:32.3 | And I think a lot of times, especially with these larger brands, they just need more products to |
| 0:37.4 | come out with. |
| 0:38.3 | And so they just, they have a set maybe amount of products that they have to come out with |
| 0:42.3 | every year just to keep like launching new things. |
| 0:46.6 | And so anyways, after talking with this chemist, we were able to create like a very small |
| 0:51.0 | curated line of products that can be the foundation of your skincare routine. |
| 1:05.5 | This is the story of a brand, a podcast that helps people learn the story behind their |
| 1:10.7 | favorite consumer products. |
| 1:12.5 | I'm Ramon Vela, and I believe that people want to know more about the brands and products they |
| 1:17.4 | purchase. So each week, I interview the founder of a consumer brand, unpack their story, |
| 1:22.5 | their products, their mission, so you can decide which products are worth buying and which |
| 1:27.1 | brands are worth supporting. |
... |
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