Dr. Robert Cialdini - Mastering Persuasion and Building Trust with the Seven Principles of Influence

Waste No Day: A Home Services Motivational Podcast

Brian Burton & Nate Minnich

Entrepreneurship, Business, Business:entrepreneurship

5.0 • 547 Ratings

🗓️ 6 January 2025

⏱️ 88 minutes

🔗️ Recording | iTunes | RSS

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Summary

Want to double your ticket average without being pushy? Get access to real-time sales training, scripts, and role-play coaching inside the Blue Collar Closer community — join today before the next live Q&A drops: https://wastenoday.pro/BCC Join the Waste No Day! Facebook group: https://bit.ly/3xbqEj0 Follow Waste No Day on YouTube: https://bit.ly/3xlDLhD Dr. Robert Cialdini is a renowned psychologist, researcher, and author widely recognized as the leading authority on the science of influence and persuasion. With decades of research in behavioral science, Dr. Cialdini has distilled his findings into actionable insights through his best-selling books, including Influence: The Psychology of Persuasion and Pre-Suasion: A Revolutionary Way to Influence and Persuade. In this episode, we talked about principles of influence, ethical application, behavioral science in marketing and sales...

Transcript

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0:00.0	People were trained from childhood.
0:05.0	In every human culture, there's not a single society on earth that fails to train their members from childhood in this rule that says,
0:14.0	I am obligated to give that to you if you have first given to me.
0:19.0	So if you invite me to a party, I should invite you to one of mine.
0:22.9	If you remember my birthday with a card, I should remember yours with a card.
0:26.9	And if you do me a favor, mate, I owe you a favor.
0:33.0	And people say yes to those they owe.
0:37.4	You can see the implication right away.
0:40.4	You have to go first.
0:43.5	Welcome to the Waste No Day podcast, a podcast specifically for and about the home services
0:49.5	industry as it relates to plumbing, heating, air conditioning, and electrical.
0:54.4	More than a podcast, Waste No Day is a credo, a determination, a mindset.
1:00.0	It is a never-ending discipline.
1:02.1	It is a refuse to lose pursuit.
1:04.4	It is a wake-up call every morning to waste no day.
1:08.1	Now here's your host, Brian Burton and Nate Minnick.
1:20.4	Hey, welcome to another episode of the Waste No Day podcast, your host, Nate and Brian,
1:25.5	hanging out with you again and looking forward to another
1:27.8	great show. We are very honored and super privileged to have none other than Dr. Robert Chaldeenie
1:33.8	joining us today. That's right, the author of Influence himself and so much more, he is going to be
1:40.3	joining us to talk about the power of influence and how to ethically use it in your sales
1:45.2	presentation. This one's going to go deep and we're looking forward to a great conversation
	...

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