Dojo Labs - Unleash Energy and Focus!
The Story of a Brand Show
Ramon Vela
4.9 • 147 Ratings
🗓️ 5 December 2022
⏱️ 65 minutes
🧾️ Download transcript
Summary
This episode is brought to you by Sendlane.
Laura says, “a nootropic is anything that really enhances your brain function. Caffeine itself is a nootropic. Cordyceps are a nootropic because they help with mental performance and fighting fatigue. There are a lot of natural ingredients that help your brain, whether it's boosting brain cells or blood flow to that brain, reducing inflammation. You'll often hear about a nootropic stack, which is when somebody combines these different ingredients that they create on their own for their own concoction. We've taken the guesswork out of it, so this is like your 101. If you're new to nootropics, our item is a great entry point to really help you unleash that focus and energy.”
Today, we interview Laura Brooks, Co-founder of Dojo Labs. Dojo Labs provides health-focused, naturally sourced, non-habit forming supplements where energy and nootropics fuel your mental performance.
We discuss:
* Her gratefulness for her mentors throughout her life
* Overview and origin of Dojo Labs
* Why coffee and energy drinks just don’t cut it for energy
* Nootropics, what is it and why they use them
* How to reach flow states
* Their unique patent
* The benefits of caffeine
* Why they use tinctures
* Their launch with GNC
* How she experienced burnout and how she dealt with it
* Advice for other founders
* Their vision of the future
Join Ramon Vela and Laura Brooks as we break down the inside story of Dojo Labs on The Story of a Brand.
For more on Dojo Labs, visit: https://shopdojolabs.com/
Subscribe and listen to the podcast on all major apps. Simply search for “The Story of a Brand” on your favorite podcast player.
*
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Transcript
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| 0:00.0 | Dojo Labs, we are on a mission to create a world where everyone is well rested, energized, |
| 0:05.5 | and always ready to perform. |
| 0:07.1 | We do that with mind enhancing ingredients. |
| 0:08.9 | So things like B vitamins, cordesop mushrooms, ginsengue, Elthianine, and more to really |
| 0:15.4 | help you achieve expert level rest and energy. |
| 0:18.7 | So we're launching online at shopdojolabs.com as well as launching |
| 0:22.5 | in over 1,000 GMC doors this December. |
| 0:36.4 | This is the story of a brand, a podcast that helps people learn the story behind their favorite consumer products. |
| 0:43.2 | I'm Ramon Vela, and I believe that people want to know more about the brands and products they purchase. |
| 0:48.8 | So each week, I interview the founder of a consumer brand, unpacked their story, their products, their mission, |
| 0:54.7 | so you can decide which products are worth buying and which brands are worth supporting. |
| 1:02.6 | Laura says, a new tropic is anything that really enhances your brain function. |
| 1:08.3 | Caffeine itself is a new tropic. |
| 1:10.6 | Corticeps are a |
| 1:11.6 | neutropic because they help with mental performance and fighting fatigue. There are a lot of |
| 1:16.6 | natural ingredients that help your brain. Whether it's boosting brain cells or blood flow to |
| 1:22.6 | the brain, reducing inflammation, you'll often hear about a newtropic stack, which is when someone combines |
| 1:28.6 | these different ingredients that they create on their own for their own concoction. We've taken the |
| 1:34.2 | guesswork out of all of this, so this is sort of like your 101. If you're new to neutropics, |
| 1:40.6 | our item is a great entry point to really help you unleash that focus and energy. Today, we interview |
| 1:48.7 | Laura Brooks, co-founder of Dojo Labs. Dojo Labs provides health-focused, naturally sourced, |
| 1:55.3 | not habit, forming supplements where energy and neutropics fuel your mental performance. In this discussion, |
... |
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