Elmore Pedals - Become the Musician YOU Always Wanted to Be
The Story of a Brand Show
Ramon Vela
4.9 • 147 Ratings
🗓️ 3 December 2022
⏱️ 71 minutes
🧾️ Download transcript
Summary
This episode is brought to you by Sendlane.
James says, “when you feel that something's possible, you have this spark. I want people to understand that. That moment happens time and time again when you're using Elmore Pedals. That's the thing we build into the product: that moment of belief and that spark, every time you hit the button to rewind or to pause, it's that spark, that moment of belief that you can learn an instrument.”
Today, we interview James Levin, Founder of Elmore Pedal Company. Elmore Pedal Company offers music student control of their online video lessons without ever taking their hands off their instrument.
We discuss:
* Gratefulness for his wife, who believed in him
* Overview and origin story of Elmore Pedal Company
* His love of music and his late start in learning to play guitar
* His example of Rhys John Stygal, a 14-year-old guitar student who used Elmore to master licks
* How Duane Allman inspired him
* How he ended up working with Jack White from White Stripes
* How the pedal works
* Why anyone learning an instrument can use it and other use cases
* Why he wants people to believe they learn at any age and why he wants to create joy in the world!
* And more…
Join Ramon Vela and James Levin as we break down the inside story of Elmore Pedal Company on The Story of a Brand.
For more on Elmore Pedal Company, visit: https://elmorepedals.com/
Subscribe and listen to the podcast on all major apps. Simply search for “The Story of a Brand” on your favorite podcast player.
*
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Transcript
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| 0:00.0 | So the Elmore pedal is a tool that enables musicians of all stages, |
| 0:05.8 | beginner, intermediate, advanced, professional touring musicians. |
| 0:09.6 | It gives them the ability to control their online music lessons with the tap of the toe. |
| 0:15.3 | So there's a problem that exists, right? |
| 0:18.0 | And it's when you're using online educational tools, YouTube or any other |
| 0:22.6 | paid sites, YouTube is free, but, you know, there's some upgrades you can use, but there are paid |
| 0:27.5 | sites across the internet to learn how to play a musical instrument or advance your, you know, |
| 0:34.3 | abilities. You have to take your hands off your instrument, whether it's a guitar, |
| 0:38.9 | a banjo, drums, piano, saxophone, whatever the case may be. And you're depleting the time |
| 0:45.5 | that you spend in your, with muscle memory. And so I developed a product called the Elmore pedal |
| 0:50.7 | that keep your hands on your instrument instead of, you know, messing around |
| 0:55.6 | with the keyboard. This is the story of a brand, a podcast that helps people learn the story behind their favorite consumer products. |
| 1:13.8 | I'm Ramon Vela, and I believe that people want to know more about the brands and products they purchase. |
| 1:19.5 | So each week, I interview the founder of a consumer brand, unpack their story, their products, their mission, |
| 1:25.0 | so you can decide which products are worth buying and which brands are worth supporting. |
| 1:30.3 | James says, when you feel that something's possible, you have this spark. |
| 1:38.3 | I want people to understand that. That moment happens time and time again when you're using Elmore Pedals. That's |
| 1:46.0 | a thing we build into the product. That moment of belief and that spark. Every time you hit |
| 1:51.5 | the button to rewind or to pause, it's that spark, that moment of belief that you can learn |
| 1:56.4 | an instrument. Today we interviewed James Levin, founder of Elmore Pedal Company. Elmore Pedal |
| 2:03.0 | Company offers music students control of their online video lessons without ever taking their hands |
| 2:08.6 | off their instruments. We discussed so many things from the gratefulness for his wife who believed |
... |
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