Discover more MAGIC in 2024 with Kelly Helfman, President of MAGIC

Boutique Chat

Ashley Alderson

Business, Marketing, Retail, Boutiquetips, Fashionindustry, Fashionbusiness, Entrepreneurship, Businessstrategy

5 • 853 Ratings

🗓️ 2 February 2024

⏱️ 21 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

I’m so excited to welcome back to the show one of my favorite guests and BFFs, Kelly Helfman, President of MAGIC. And we have some BIG news to share with you!

Of course, I first get the inside scoop on emerging trends and what we can expect at the upcoming MAGIC events in Las Vegas, New York and Nashville. But Kelly and I spend most of the episode talking about our big announcement … a new partnership!

The Boutique Hub is partnering with MAGIC in a much bigger way than ever before to help you Discover More MAGIC in 2024! The Hub will have a booth on the show floor at every MAGIC event throughout the year, and our team will be there to greet you, provide resources, answer questions, and take new buyers on our BFF tour.

Join The Hub team at MAGIC to connect with the community, discover your next best-sellers, uncover exclusive trend forecasting, build business insights and so much more!

Your Guide to Vegas Apparel Markets February 2024

Additional Resources:

Kelly Helfman: Website | Instagram

Ashley Alderson: Instagram

Tradeshow Marketing Handbook

Boutique Summit 2024

Boutique Hub Black

Hubventory.com

Transcript

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0:00.0	How many of you are headed to Magic?
0:04.9	Whether you went to Magic in Miami or you're going to Nashville or right now, you're getting ready to head to Las Vegas.
0:11.6	Now going to Magic is definitely one of my favorite shows throughout the year.
0:16.1	I never miss a show.
0:17.2	I go in both February and in August.
0:19.6	And today I couldn't be more excited than to have the
0:22.3	opportunity to dig into what you can expect from this coming magic and project and sourcing and all
0:28.1	the shows taking place in Las Vegas, but also to share a very special announcement with you
0:33.6	about our brand new partnership between the boutique hub and magic so today on the podcast please
0:39.9	help me welcome my dear dear friend kelly healthman the president of magic and all of the markets
0:46.4	you guys are going to love not only hearing from her and what to expect but some behind the
0:51.3	scenes as well get ready and meet my friend Kelly Healthman.
0:59.8	Let's talk about your business, strategy, and the juicy details of what actually works,
1:04.6	from mainstream fashion to fashion on Main Street and the entire ecosystem behind it.
1:09.7	How do we scale your company and do it with the balance and the happiness that we all seek?
1:14.3	Let's hear from those insiders, experts, and strategists that actually make it happen.
1:18.5	I'm your host, Ashley Alderson from the boutique hub, and I can't wait to chat. Hi guys, welcome back this week.
1:36.1	I get to have a BFF on the podcast today.
1:39.4	How lucky am I?
1:40.9	I'm always talking to you guys about your boutique besties.
1:43.2	I'm so lucky.
1:43.9	Kelly Healthman from Magic
	...

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