6 Lessons Business Owners Can Learn from Taylor Swift

Boutique Chat

Ashley Alderson

Business, Marketing, Retail, Boutiquetips, Fashionindustry, Fashionbusiness, Entrepreneurship, Businessstrategy

5 • 853 Ratings

🗓️ 6 February 2024

⏱️ 27 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

As I wrap up Season 5 of the podcast, I want to talk about where we are in the industry, where there’s opportunity right now, how to approach marketing your business in 2024 ... but mainly I want to talk about Taylor Swift!

Whether you like her music or not, you can’t deny that Taylor Swift has had a monumental economic impact. The Eras Tour alone had an estimated $5 billion impact. It’s also estimated that Taylor's added an additional $300 million to the Kansas City Chiefs franchise in terms of merch sales and media deals. So as our industry is changing and customer spending habits are shifting, we can look at how our customers are spending money, specifically around Taylor Swift, and ask ourselves, what can we learn from it and how can we apply it to marketing our businesses in 2024?

People don’t want to just buy products, they want to buy experiences, they want to be a part of something, they want to feel good. And that’s something Taylor has done such a great job at offering her fans. Looking at her success, we can see the importance of things like leveraging nostalgia, building a community, creating memes, collaborating with brands, storytelling, and using scarcity to drive sales.

We will back for Season 6 on March 19! I’m welcoming new guests, sharing new stories, and I’ll be throwing in some new bite-sized episodes to address trending topics and help you take action. So, I hope you’ll join me again in March for an all-new season of Boutique Chat! Until then, reach out to me on Instagram at @ajalderson. I would love to know what you think of the podcast, guests you’d like to see on the show, your wins throughout the year, issues you’re struggling with … I want to hear from you!

“People will do anything for those who encourage their dreams, justify their failures, allay their fears, confirm their suspicions, and help them throw rocks at their enemies.”

― Blair Warren

Resources:

Ashley Alderson: Instagram

Boutique Summit 2024

Small Business Marketing Handbook

Small Business Hiring Handbook

Brand Owner Basics Masterclass

Tradeshow Marketing Handbook

2024 Trade Show Calendar

Boutique Hub Black

Hubventory.com

Transcript

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0:00.0	Welcome back. It's you and me and we are wrapping up season five together with our last episode of the season on the podcast. And I can't wait for you to hear this one because it's all about what is your biggest opportunity in marketing, your business in 2024. And what does that have to do with Taylor Swift? Well, lover or hater, we're going to talk about it.
0:21.6	And you're going to come away with a ton of notes.
0:23.6	So I hope you join me in this last episode of the season.
0:27.6	Let's kick things off together.
0:33.6	Let's talk about your business, strategy, and the juicy details of what actually works, from
0:38.4	mainstream fashion to fashion on Main Street and the entire ecosystem behind it.
0:43.4	How do we scale your company and do it with the balance and the happiness that we all
0:47.3	seek?
0:48.3	Let's hear from those insiders, experts, and strategists that actually make it happen.
0:52.3	I'm your host, Ashley Alderson from the boutique hub, and I can't wait to chat.
1:06.0	Hey guys, welcome back to the podcast this week. It's a special week because it's the last week. It's the last week of this season. We are just about to go on a season break, which we've done the last couple of years. And so this week, I just wanted it to be a conversation, not only kind of about where do you think we are in the industry, but where do you think the biggest
1:28.5	opportunity for you is right now in the way that our industry is changing? So just a heads up,
1:34.5	we'll have this chat this week. We will be back in March for a new season of the podcast with
1:39.8	all new guests. And you know what? Some new like kind of shorter bite sized episodes we're going to
1:45.0	start throwing in so you guys can learn on the go and implement things really fast. That's what I
1:49.6	really want this podcast to always be about is you taking action and seeing results. So I've
1:54.8	got a whole bunch of new things planned it up my sleeve. But again, before we get there, let's
2:00.3	put a cap on this conversation. So when I think
2:03.4	about our industry and what's happening and what's changing and what's working now, I'm going to
2:08.6	get a little bit controversial. If you'll let me, are you ready for it? Let's make this
2:14.3	conversation about one thing. Taylor Swift. Oh, love it or hate it. It's a cruel summer,
2:23.4	right? Everybody and their mother has been talking about Taylor Swift and all the things and the romance
	...

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