A Masterclass on Building and Scaling a Brand with Sam Paik, State of Fashion / YZE Agency
Boutique Chat
Ashley Alderson
5 • 853 Ratings
🗓️ 30 January 2024
⏱️ 56 minutes
🧾️ Download transcript
Summary
This week I am talking to one of my favorite people in the industry who’s advised me, encouraged me, brainstormed with me … and pushed me to eat more than just meatballs! In addition to being a good friend and foodie, Sam has worked in every single corner of the fashion industry and has such amazing insight into how things work and where there’s opportunity.
Design, production, marketing, sales, customer service – you name it, he’s done it! Sam has launched multiple apparel lines, worked in the corporate sector, and now runs his own consulting firm, State of Fashion / YZE Agency.
In this episode, Sam and I cover it all, talking about the trials and tribulations of wholesale production, establishing a brand, marketing strategies and tradeshows, as well as the entrepreneurial mindset and how to persevere through hardship.
Resources:
Brand Owner Basics Masterclass
State of Fashion: Website | [email protected] | 213.514.5888
Ashley Alderson: Instagram
The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube
Small Business Marketing Handbook
Transcript
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| 0:00.0 | I think one of the most important things that we learn about business as we go is the power and the opportunity behind networking. |
| 0:08.0 | It's not just what you know, but it's who you know, right? |
| 0:11.0 | So today I'm so excited because one of my best friends in this industry that I have really appreciated the opportunity to get to know and to get to collaborate with is my friend |
| 0:22.0 | Sam. Sam today is going to be joining us and not only are we going to talk about his extensive |
| 0:27.6 | experience in this industry, but also he's going to be sharing nuggets with you today that |
| 0:32.5 | nobody talks about. And this is going to be coming from the angle of a wholesale brand and a manufacturer |
| 0:38.4 | and someone who has been involved in building multiple companies. So if you're someone who's thought |
| 0:43.9 | about private labeling your own line, manufacturing your own line, maybe you're a wholesale brand |
| 0:48.0 | yourself, whether you sell apparel or candles or jewelry or whatever it is, Sam has so much knowledge. He's busting at the seams. |
| 0:56.9 | And today I'm thrilled to get to share it with you guys. Plus, we have been working on a really |
| 1:01.4 | cool project that is going to be launching soon and you're going to be the first to know about |
| 1:05.7 | those details as well. So you get to meet my friend Sam behind Wise Agency, state of fashion, paper crane, |
| 1:13.6 | and multiple other brands. You're going to love this one, you guys. |
| 1:21.8 | Let's talk about your business, strategy, and the juicy details of what actually works, |
| 1:26.4 | from mainstream fashion to fashion on Main Street and the entire details of what actually works from mainstream fashion to |
| 1:28.1 | fashion on Main Street and the entire ecosystem behind it how do we scale your |
| 1:32.5 | company and do it with the balance and the happiness that we all seek let's hear |
| 1:36.6 | from those insiders experts and strategists that actually make it happen I'm your |
| 1:40.8 | host Ashley Alderson from the boutique hub, and I can't wait to chat. |
| 1:55.7 | Hey guys, welcome back to the podcast this week. I am really going behind the scenes here this week with a friendship |
| 2:02.6 | that I have that I'm so excited to share with you guys. And I hope you have a pen and paper |
| 2:08.0 | because you're probably going to take a lot of notes from this one and be excited about the |
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