Building a Real Estate Brand that Becomes the Market | Tom Ferry Podcast Experience

The Tom Ferry Podcast Experience

Tom Ferry

Education, Business, Self-improvement

4.7 • 1.1K Ratings

🗓️ 18 October 2023

⏱️ 39 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

You may have noticed that we’ve been talking a lot about building a real estate brand on my channels. In an environment this competitive, it’s not enough to grab attention; you need to make consumers CARE about your marketing – and that’s what having a brand is all about. The only problem is that many agents don’t understand what building a real estate brand entails. Lucky for you, for this episode of the Tom Ferry Podcast Experience, I’m sharing a clip from our recent Success Summit where I talk to the founder of 1000watt and king of real estate branding, Marc Davison. Marc is going to take you step-by-step through the fundamentals of building a real estate brand, including: The difference between branding and marketing Why focusing on demographics distracts from the big picture How to find your brand purpose, values, and story How to grab your audience’s emotions in your marketing This clip is essential viewing or listening for any agent interested in building a real estate brand. So be sure to check it out, right here.

Transcript

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0:00.0	So here's the thing, entrepreneurs, leaders, salespeople.
0:05.9	We all want to create consistent, repeatable, and scalable ways to grow our business and
0:10.1	our income.
0:11.1	And we want to do it better, faster, and more seamlessly.
0:14.2	Why?
0:15.2	So we can actually enjoy our lives, take vacations, and spend the quality time that we want
0:18.9	with the people that we love.
0:20.6	How do we do all this without spending a fortune or running ourselves ragged?
0:24.9	That's the big question, and this show is dedicated to the answer.
0:30.0	We're jumping in right now.
0:35.9	So Mark, for the people watching around the world and for all of our friends that are
0:43.3	inside the room, so they have context why I revere you the way I do, the amount of people
0:50.5	I've referred to you, how often you and I just get to talk as friends and talk about
0:55.2	being dads and then talk about business and life.
0:58.5	Give them just a little inkling of your background so they have context as we go into
1:01.7	this whole branding discussion.
1:03.1	OK.
1:04.1	Real quick, I grew up in Brooklyn, New York, a great place to grow up in the 60s.
1:09.9	You learn a lot about people having to make your way through subways in the streets.
1:15.7	And that gave me a sense of how I can read and understand my surroundings, right?
1:23.3	That influenced my desire to get into the world of advertising and to shape messaging to
1:30.0	help companies sell products.
	...

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