People love to buy, but people hate to be sold.

So what you've got to do is be able to set the buying experience up where the customer wants to buy from you.

Welcome to the Waste No Day podcast, a podcast specifically for and about the home services industry as it relates to plumbing, heating, air conditioning, and electrical.

More than a podcast, Waste No Day is a credo, a determination, a mindset. It is a never-ending discipline. It is a refuse to lose pursuit. It is a wake-up call

every morning to waste no day. Now here's your host, Brian Burton and Nate Minnick.

Hey, welcome to another episode of the Waste No Day podcast, your host, Nate and Brian hanging out with you again and looking forward to a great show today. We have Jerry Eisenhower

joining us. He is from CVC coaching, and he's going to be bringing us some content on none

others than sales and other things beyond it. Right now, though, it's time for us to break a little bit of that down for yourself. So, we're going to be bringing us some content on none other than sales and other things beyond it.

Right now, though, it's time for us to break a little bit of that down for yourselves.

So we're going to start with Brian and our quote.

Unspoken expectations are premeditated resentments.

Neil Strauss.

Yeah.

Premedic. Inic thinking, bro.

Unspoken expectations are premeditated resentments.

That's very deep.

Yeah, bro.

It has no business being on a plumbing sales podcast, you know what I mean?

My goodness.

But it's so like it does pertain

to what we do like upfront contracts, you know, clients expecting one thing from us, but never

relaying that message to us. We don't know we need to deliver it. Us doing the exact same thing

...