Data to Dollars: Marketing as the Knowledge Broker | This Week in Marketing

The Tom Ferry Podcast Experience

Tom Ferry

Education, Business, Self-improvement

4.7 • 1.1K Ratings

🗓️ 13 March 2024

⏱️ 26 minutes

🔗️ Recording | iTunes | RSS

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Summary

Everyone wants to work with the knowledge broker in their area. Being funny and charming and successful and offering nice perks are all great, but they will never beat knowing your stuff. At the end of the day, working with an agent is about the bottom dollar and making smart, calculated financial decisions. That’s what a knowledge broker helps you do. Unfortunately, great salespeople are not always so great at math. But don’t fear… That’s where people like Jeremy Davis come in. PalmAgent helps real estate agents find the numbers that matter and use them to become the knowledge broker in their markets. In this episode of This Week in Marketing, Jason Pantana talks with Jeremy about the numbers that buyers and sellers care about and how to use them in your marketing for maximum effect. Watch or listen now! In this episode, they discuss… 0:00 – Being the knowledge broker matters 2:40 – What PalmAgent does 7:00 – The important calculators 13:00 – Smart social media 17:30 – Rapid-fire marketing ideas 19:38 – Specificity makes the difference 22:00 – Final thoughts

Transcript

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0:00.0	Whether the market is hot or not, whether it's fast or slow, stronger
0:02.9	weak, however you describe the real estate market, you know it and I know it.
0:06.2	Today's consumer is going to continually put more and more of their trust
0:10.1	in the knowledge broker. The question is, are you the knowledge broker? How effectively
0:13.9	are you positioning yourself as that expert who can be trusted and confided in because
0:18.4	you're the pro in your local community? Is your marketing adequately positioning you as a knowledge broker or maybe are you
0:26.0	somebody who struggles with the calculations, with the math, with the data side of it all and
0:31.6	that is you or even remotely describes you than today's
0:34.6	episode is exactly what you need to hear.
0:40.1	Welcome to this week in marketing. If you're new to the channel it would mean a ton if you
0:43.5	go ahead and subscribe and there's a little bell icon right next to the
0:46.5	subscribe button and if you tap it it turns on notifications so you get
0:50.0	updates about whenever we publish new episodes just like this one here today and
0:54.1	today's episode is a very special one because it's a subject that really matters
0:58.3	you know I talk a lot about marketing use this channel use this tool and so forth
1:02.3	but at the end of the day, marketing without a message is hollow.
1:06.7	The message is what gets amplified in a one-to-many format to help position you and create
1:11.5	consideration for your services, and I got to tell you in this
1:14.8	kind of a marketplace or any kind of a marketplace if you aren't positioning yourself and
1:19.7	amplifying the notion that you are the knowledge broker in your local community within an among the this conversation I have a super special guest. spoiler alert, it's Jeremy Davis, the CEO of Palm Agent, and he'll, he's going to introduce himself a little bit and talk about his background as we get started in the actual interview.
1:41.0	But this episode is chock full of useful ways to take what are normally one-on-one
1:46.2	conversations that will position you as an expert through the lens of that one person you're talking to,
	...

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