Critts - Not a shoe, Not a Sandal, IT’S A FLIP CRITT

The Story of a Brand Show

Ramon Vela

Business, Entrepreneurship

4.9 • 147 Ratings

🗓️ 2 November 2020

⏱️ 40 minutes

🔗️ Recording | iTunes | RSS

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Summary

In this Feature, Carter Waugh, 11-year old first-time Entrepreneur & Co-Founder of Critts - For All Critters, talks about his journey building a shoe brand that he originally started when he was eight. After experiencing technical difficulties with his regular sandals, Carter realized there was a need for a new type of sandal that adapts to every activity. Whether you’re on vacation or gardening in the yard, Flip-Critts solve the issue of wanting a more durable and breathable shoe. Not only is it created to be durable, but it’s also innovative as it is biodegradable and eco-friendly made with synthetic leather. Listen in as we join the amazing Carter Waugh on his journey to releasing Critts.

In this episode, Carter discusses: Introducing Carter Waugh; The origins of creating Critts; Working on your patent; Discussing the importance of protecting your intellectual property; Marketing your shoe; Family and friend reactions to creating a company; Finding a manufacturer; Adapting to the obstacles with shoe designs and manufacturing; The purpose of Critts; The future of Critts; The meaning behind the company name; Introducing the program Critts Cares; Carter’s advice for entrepreneurs; And so much more.

Join us while Ramon Vela interviews Carter in this episode and listen to him share the inside story.

For more on Critts, visit: https://www.critts.com/

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Transcript

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0:00.0	Recorded at Retention Science Studios, this is not your average entrepreneur or e-commerce
0:10.9	podcast, and he's not your average host.
0:14.4	This is The Story of a Brand with your host, Ramon Vela.
0:21.0	So I saw blisters when you're wearing sandals and they're rubber,
0:27.5	and they just rub on your feet when you run, and they just really hurt your feet.
0:31.7	And when you're running around in flip-flops, you stubble your toes and you hurt your feet,
0:36.3	and no one wants that.
0:41.3	So there's a cover on top to protect your toes and your feet and you can slide them on and off and it's just really comfy.
0:49.3	Hey, by now everyone should be thinking about Q4. It's the biggest topic of the year.
0:55.7	And if you haven't put together your strategy, it's not too late.
0:59.9	Mute 6, the agency with $4 billion in revenue for direct-to-consumer brands can make sure you're prepared for the holiday season.
1:07.3	They've been dominating this space for nearly eight years, growing and scaling the world's
1:12.8	most recognizable e-commerce brands.
1:15.4	And if you're ready to take your brand to the next level, get in touch with Mute6.
1:20.1	Visit Mute6.com slash story of a brand.
1:23.8	Again, that's Mute6.com forward slash story of a brand.
1:29.0	Hey, everyone, this is Ramon Vela, and this is another episode of the story of a brand.
1:34.4	Today, I have an amazing founder, really actually amazing founder and brand that we're going to feature on today's show.
1:41.8	But before I do, let me say a little something about my partner retention science. Now, we're going to feature on today's show, but before I do, let me say a little something
1:45.0	about my partner retention science. Now, retention science tells me that your customer
1:51.0	relationships and when your email workflows do. So why not skip the same boring linear
1:55.6	workflows and campaigns that 99.9% of all email marketing software forces you to use. Instead, with retention
	...

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