Crafting Your Personal Real Estate Brand on Social Media | This Week in Marketing

The Tom Ferry Podcast Experience

Tom Ferry

Education, Business, Self-improvement

4.7 • 1.1K Ratings

🗓️ 16 October 2023

⏱️ 24 minutes

🔗️ Recording | iTunes | RSS

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Summary

Building a personal real estate brand is not about simply creating content or acting in a certain way. For Shannon Gillette, a personal real estate brand is all about telling the story of who you authentically are – and then leveraging strategic social media marketing to maximize the long-term efficiency of your content. Sounds complicated, right? Well, it’s not when she explains it. In this episode of This Week in Marketing, Jason Pantana interviews Shannon about her unconventional path to finding and cementing her personal real estate brand within her market. You’ll learn: The platforms to leverage The best ways to tell stories with your content How to make sure everything you post comes back to serve you over the long haul And much more! If you want to make your social media marketing count, I recommend you listen to Shannon’s advice and then start strategizing your personal brand today. In this episode, they discuss… 0:00 – Introducing Shannon Gillette 1:25 – Building a brand in an unconventional way 4:29 – The decision to become an influencer 6:35 – Leveraging the media of the day 9:46 – Platforms to leverage 12:49 – Shannon’s advice on branding 14:42 – High-level strategies 17:55 – How to do the research 20:20 – The basics and benefits of a brand

Transcript

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0:00.0	Today's episode is going to be about how to build your brand and the rest of 2023 but going
0:08.6	into 2024, leveraging the media of the day and by that, I'm talking about video, I'm
0:13.5	talking about digital, I'm talking about social and I am joined by an absolute expert, a
0:19.4	person who has done it from start to finish at the highest level.
0:23.1	Yes, yes, yes.
0:24.1	Today I get to interview the Shannon Gillette who leads one of the top 10 teams in the East
0:28.4	Valley around Phoenix and is an absolute rock star member of our coaching ecosystem.
0:32.7	So if you're new to the channel, welcome to this week of marketing.
0:35.9	This is a very special episode and a super special interview that you better buckle up for
0:41.1	and you don't want to miss.
0:42.6	Make sure to go ahead and hit that big red subscribe button and then turn on notifications.
0:46.4	So whenever we publish future episodes, you always hear and know about it first and therefore
0:50.4	you get to be the one who gets to take action on the ideas very, very first.
0:54.5	But today I am super stoked because today's conversation is so relevant, given the state
0:59.0	of the marketplace, there is a divide right now between the rich and the rest in terms
1:03.1	of the agents who are doing the lion share of the business and the agents who are struggling
1:07.4	to find where do I find listings, where do I find deals and that line of demarcation is
1:12.8	about building your brand.
1:14.3	And so Shannon, thank you so much for joining us on today's podcast.
1:18.1	I'm super glad you're here today.
1:20.2	Thank you so much for having me.
1:21.8	Now, I think a lot of folks who are watching already follow you and maybe know a bit of
	...

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