how to dominate the home so completely that low-priced competitors stop being competition

and start being background noise to you.

Because low-priced competitors aren't your enemy.

They're not even a threat.

They're not actually the reason you're losing jobs.

They're a little $9 tune up, free estimate, $899 installed tankless water heater nonsense.

Like all that stuff only wins when the homeowner looks at you and looks at them and sees

the exact same thing,

except that their price is a lot lower. That's it.

Welcome to the Waste No Day podcast, a podcast specifically for and about the home services

industry as it relates to plumbing, heating, air conditioning, and electrical.

More than a podcast, Waste No Day is a credo, a determination, a mindset.

It is a never-ending discipline.

It is a refuse to lose pursuit.

It is a wake-up call every morning to waste no day.

Now here's your host, Brian Burton and Nate Minnick.

Hey, welcome to another episode of the Waste No Day podcast. Your host, Nate and Brian,

hanging out with you again. Looking forward to another great show. This time, we're going to be talking about competition, but maybe not in the way that you're thinking of. We're going to be talking about how competition is for losers. And so if you're interested in that provocative concept, we're going to dig into it in a little bit here. First, we're going to kick it off with an introduction with Brian and myself, and we're going to start it off with a quote from Brian. Actually, a quote from Nate, because you already said it.

Competition is for losers. Peter Thiel from the book 0 to 1.

Oh, okay. So there has to be more to this quote than meets the eye, I think,

or the ear. Oh, that's enough, right? But that's how he opens an entire chapter of the book.

Really good book, but I'll say it's a fairly dry, not uninteresting, but it's not that compelling

...