chat GPT is changing the landscape of digital marketing. It's changing content marketing overall.

But there are a lot of questions. Should I or shouldn't I? What are the impacts possibly from an

SEO standpoint? What does Google think about chat GPT? How does it impact my social media performance?

How do I use the tool? Yes, we'll talk about how to use the tool today, but also should you use

the tool and in what capacity? This is a pivotal conversation for content marketers.

And so welcome to this weekend marketing where today we will take this conversation head on and

I am joined by one of my all-time favorite digital marketers, an influencer with Facebook,

Google, Yahoo, paid, organic, all things marketing, Dennis, you. Dennis, thanks so much for joining.

How are you today? Man, I'm feeling great chasing after that intro.

It's all true. You're the man. So I was talking with Tom's team about chat GPT and we've been

training a lot in our ecosystem about how do you use chat GPT to assist you in your content

marketing. And so my hope today is to go there or talk about how to use the tool, but also there's

a lot of people scratching their heads and asking questions about, well, are there ramifications

for using the tool? If it's blogging for me essentially, if I'm using it with indexed pages on Google,

what does that look like now and going forward? And so let's dive headfirst into chat GPT.

And first, I would just ask if you could explain for everybody what is chat GPT? What are these AI-based

language models? And how can they be utilized in a content marketing standpoint?

Chat GPT is the latest version from the OpenAI Foundation. It's GPT 3.5. The current tools that

you see outside of that are version 3.0 that don't allow for dialogue and don't allow for

importing large volumes of data. The OpenAI Foundation is like a science fiction movie's

horrible nightmare because it's Elon Musk, some of the other big tech green areas. He's still

involved. So the folks that are involved in this all believe that AI is the most dangerous thing

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