You can use it as revenue stream, you can use it as a pre-qualifier, and also it's a very, very powerful way to position yourself

as the authority in the marketplace. Because people respect people who teach. Think about this.

Let's take a dentist. A typical dentist, that's good. How about a dentist who has written

a book, who lectures, who has a program or a digital course on

how to take care of your teeth, who has social media presence, who's going to get more

patients, who could charge more money. Think about it. The things doesn't change, but by just

adding that, it has a huge advantage and even for some

you're doing services I'll teach you if you just add consulting to what you do

not only you make more money from now on people can attach write this down right

a value to your time that's very very, very, very important.

Now you can eliminate all the tie kickers, right?

You want my time?

Say with me, you want my time?

You pay.

One more time.

You want my time?

You pay.

But if you don't have consulting,

people think, oh, your time is not worse.

Let's do free lunch, man.

Let's do lunch.

And they want you to pay.

...