How To Grow Your Business Exponentially

Dan Lok Show

Dan Lok

Careers, Business, Management, Entrepreneurship

4.8 • 826 Ratings

🗓️ 21 July 2025

⏱️ 7 minutes

🔗️ Recording | iTunes | RSS

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Summary

Too many entrepreneurs become prisoners of their own success. They build a business around being needed… and then wonder why they have no freedom. In this video, Dan Lok reveals the mindset shift that allowed him—and many Dragons—to scale without being the bottleneck. The key? Stop making you the magic. Make your method the magic.

Transcript

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0:00.0	So this is my shadow question, see for.
0:19.1	So when I first started, I was consulting with clients,
0:23.6	say, nine or ten consultations, and I would generate 10K. And then I kept optimizing, optimizing,
0:30.2	and now it's like four to five consultations. I can still earn the same 10K. Okay, that's good.
0:36.4	But they're always consulting with me.
0:39.1	But there is one element which doesn't require me.
0:42.5	It's a value added service, which I can do a general training.
0:46.5	They can watch a video and then we have a third party that takes over.
0:50.0	Yeah, okay.
0:50.6	Now, if I do that, it then reduces the consultation.
0:53.5	I may only see them three times.
0:55.3	Yeah.
0:56.3	Yeah.
0:57.3	Which now I'm kind of getting a feeling like I'm earning that level.
1:01.4	They're just seeing me for a short time.
1:03.8	It's a great plus because then obviously it opens me up.
1:06.7	It's just I have this feeling that they're going to assume that, hey, look, I'm not really there for them as often as they might have expected.
1:14.6	Yeah.
1:14.9	So I'm concerned that if I create that training with this like lower level thinking, I might attract that experience.
1:21.2	So how do I elevate myself to a point where I feel, hey, listen, I'm worthy of earning 10k with let's say two
1:28.3	consultations yeah and this is something that a lot of dragon's face and I
1:34.7	just face this problem and it's this a lot of this is also ego we think we are
	...

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