Clean Cause - Supporting Individuals Recovering from Addiction
The Story of a Brand
Ramon Vela
5 • 145 Ratings
🗓️ 8 July 2021
⏱️ 36 minutes
🧾️ Download transcript
Summary
**This episode is brought to you by MuteSix and Rockerbox**
“The beverage tastes better because of the cause,” tells Wes Hurt, Founder of Clean Cause, a beverage brand that gives 50% of profits to support individuals recovering from alcohol and drug addiction.
Wes mentions that big problems require big solutions. In the beginning, they had bottled water then made caffeine products. In either case, purchasing their products makes an impact.
He talks about big companies with no cause just chemicals in a can. Then discusses how the Clean Cause scholarship initiative for sober living is a bridge to help individuals transition back into life.
He discusses:
* Moment of clarity and killing the pain
* Looking back at life lessons
* Evolutionary timeline
* How Localization plays a part in their initiative
* Why everyone struggles with addiction
* What's next
* What is a brand
* Where to get Clean Cause
Join Ramon Vela and Wes Hurt as they break down the inside story on The Story of a Brand.
For more on Clean Cause, visit: https://cleancause.com/
*
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*
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Transcript
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| 0:00.0 | Recorded at Mute 6 Studios. |
| 0:07.6 | This is not your average entrepreneur or e-commerce podcast. |
| 0:11.7 | And he's not your average host. |
| 0:14.1 | This is the story of a brand with your host, Ramon Vela. |
| 0:21.5 | So it's got 60 calories per can. |
| 0:23.8 | It's sparkling, but not over the top. |
| 0:25.6 | So you can actually drink it and don't have to slam it |
| 0:27.7 | where nobody's watching you because you're embarrassed about it. |
| 0:30.5 | You get the kick you want, but it won't give you the crash. |
| 0:35.7 | And then I personally believe the beverage tastes better |
| 0:38.8 | because of the cause. I really do. Mastico or not doesn't matter. But when you know you're |
| 0:44.0 | sipping on something that can help energize recovery in America, and you're scratching your own itch |
| 0:50.4 | in need for caffeine, that a product that stands on his own two feet, and then you know there's |
| 0:57.0 | a purpose that is married with this in the same way that there's a double helix within DNA, |
| 1:03.0 | and that your purchases are truly making the impact. And what's radical about that as well is that |
| 1:08.0 | we're a national company with a local giveback. If you drink |
| 1:12.1 | clean in Portland, you will be supporting your fellow citizens, friends, and family in Portland |
| 1:21.0 | with each purchase. This episode is brought to you by Rockerbox. |
| 1:30.3 | Now, we all know that the moment you go beyond advertising on Facebook and Google, things get messy. |
| 1:37.6 | Rockerbox is here to solve this problem for you. Now, as you start to test hard-to-track channels |
| 1:43.3 | like direct mail, linear TV, podcast, and OTT, |
| 1:47.2 | Rockerbox is there to save you and being your single source of marketing truth. |
... |
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