Clean Cause - The Can with a Plan
The Story of a Brand
Ramon Vela
5 • 145 Ratings
🗓️ 8 July 2021
⏱️ 37 minutes
🧾️ Download transcript
Summary
**This episode is brought to you by MuteSix and Rockerbox**
“We've got a can with the plan.” In part 1 of this Feature, we have Wes Hurt, Founder of Clean Cause, a beverage company based in Austin, Texas.
Wes started drinking and drugging 20 years ago and has been to 6 rehabs, psych wards and has nearly died. From being homeless to starting a cupcake business and recovering from his addiction, he shares his road of recovery in this episode.
He also shares how his life experience was the catalyst for starting his brand Clean Cause, which gives 50% of profits to support individuals recovering from alcohol and drug addiction.
Wes talks about:
* The support he received in the early days of the brand
* Overview of the brand
* What led him to start the brand
* His road to recovery
* The story of the brand's name
* Launching the brand
* Struggle with authenticity
* The ability to stay calm
Join Ramon Vela and Wes Hurt as they break down the inside story on The Story of a Brand.
For more on Clean Cause, visit: https://cleancause.com/
*
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For your free digital marketing consultation, visit: mutesix.com/storyofabrand
*
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Transcript
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| 0:00.0 | Recorded at Mute 6 Studios. |
| 0:07.6 | This is not your average entrepreneur or e-commerce podcast. |
| 0:11.7 | And he's not your average host. |
| 0:14.1 | This is the story of a brand with your host, Ramon Vela. |
| 0:21.5 | So it's called Clean Cause C-A-U-S-E, because we have a cause. |
| 0:29.3 | And that cause was actually the foundation of our brand. |
| 0:32.7 | We had the cause before the name or the product. |
| 0:36.8 | And so it's just important for me to mention that |
| 0:40.5 | its reason for being is because of our mission. And it's a beverage company. We're based in |
| 0:47.0 | Austin, Texas, and we give 50% of our profits to support individuals in recovery from alcohol |
| 0:53.5 | and drug addiction. |
| 0:55.0 | And so we are growing pretty quickly and we have distribution across the country, but we're |
| 1:00.0 | really excited because what I like to say is we've got a can with a plan. |
| 1:05.0 | So that's kind of the overview of being a beverage company that has product but equal parts purpose. |
| 1:12.8 | And they work together in harmony to hopefully make some good happen. |
| 1:23.7 | This episode is brought to you by Rockerbox. |
| 1:27.6 | Now, we all know that the moment you go beyond advertising on Facebook and Google, things get messy. |
| 1:34.3 | Rockerbox is here to solve this problem for you. |
| 1:37.4 | Now, as you start to test hard-to-track channels like direct mail, linear TV, podcasts, and OTT, |
| 1:43.9 | Rockerbox is there to save you and being your |
| 1:46.0 | single source of marketing truth. Rockerbox works with leading D-to-C brands like Tula, |
| 1:51.7 | figs, and TrackerSmith to help them centralize all their online and offline marketing spend, |
... |
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