Cindy Capobianco: Lord Jones Co-Founder and Chief Brand Officer

Second Life

Clique Media, Female Founder, Entrepreneurship, Career Change, Career Pivot, Fashion & Beauty, Hillary Kerr, Personal Journals, Who What Wear, Clique, Career, Arts, Business, Careers, Second Life, Career Advice, Self-made, Entrepreneur, Mydomaine, Society & Culture

4.7 • 3K Ratings

🗓️ 21 October 2019

⏱️ 58 minutes

🔗️ Recording | iTunes | RSS

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Summary

Before Cindy Capobianco founded Lord Jones, the CBD brand that has taken the cannabis industry by storm, she worked as a fashion editor and in PR and marketing. Find out how she made the major pivot in this episode of Second Life.

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Transcript

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0:00.0	Hi everyone, I'm Hilary Kerr, the co-founder and chief content officer of Who Up Wear, and
0:11.5	this is Second Life, a podcast spotlighting women who have truly inspiring careers.
0:18.8	We're talking about their work journeys, what they've learned from the process of setting
0:22.9	aside their doubts or fears, and what happens when they embark on their Second Life.
0:28.2	Today, on Second Life, we have Cindy Capobionco, the chief brand officer and co-founder of Lord Jones,
0:36.1	which is a CBD brand that makes what many consider to be the finest infused confections,
0:42.3	skincare products, and supplements on the market today.
0:45.9	The brand is beloved by celebrities like Kristen Bell and Mandy Moore and Olivia Wilde,
0:51.1	and civilians alike, and was named one of Fast Company's most innovative companies in 2019.
0:57.7	But Cindy didn't start out in the world of cannabis, far from it, in fact.
1:03.1	She actually began her career as a fashion editor at publications including Alure, Marie
1:08.6	Claire, and Vogue, before working on the PR and marketing side of things for brands like
1:14.4	Banana Republic and Gap.
1:16.7	Eventually, she opened her own marketing agency with her husband before the two dove
1:21.9	into the budding world of cannabis.
1:24.8	I am so excited to hear how she's navigated through her many career pivots and built one
1:30.3	of the most innovative and successful CBD brands to date.
1:34.4	Now, on Second Life, it's Cindy Capobionco.
1:39.2	Okay, Cindy, so on this podcast, we like to start at the beginning.
1:44.7	So what did you study in school and what did you think you were going to be when you grew
1:48.9	up?
1:50.7	I could not wait to get to work.
	...

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