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Second Life

Rea Ann Silva: Beautyblender Founder and CEO

Second Life

Second Life

Clique Media, Female Founder, Entrepreneurship, Career Change, Career Pivot, Fashion & Beauty, Hillary Kerr, Personal Journals, Who What Wear, Clique, Career, Arts, Business, Careers, Second Life, Career Advice, Self-made, Entrepreneur, Mydomaine, Society & Culture

4.73K Ratings

🗓️ 28 October 2019

⏱️ 52 minutes

🧾️ Download transcript

Summary

Rea Ann Silva went from being a professional makeup artist to becoming the founder and CEO of Beautyblender. On this episode of Second Life, find out how she changed the way millions of people apply their makeup.

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Transcript

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0:00.0

Hi everyone, I'm Hilary Kerr, the co-founder and chief content officer of Who Up Wear, and

0:11.2

this is Second Life, a podcast spotlighting women who have truly inspiring careers.

0:18.4

We're talking about their work journeys, what they've learned from the process of setting

0:22.5

aside their doubts or fears, and what happens when they embark on their Second Life.

0:28.2

Today, I'm speaking with Rianne Silva, the co-founder and CEO of Beauty Blender, the bright pink

0:34.8

teardrop sponge that revolutionized the beauty industry. Beauty Blender is the number one makeup

0:41.0

tool in the US and is projected to do over $200 million in global sales this year alone.

0:49.4

Even more impressive, Rianne has funded the company entirely by herself with no outside

0:56.3

investment whatsoever. The company has expanded to include more than 20 different products,

1:01.5

including makeup, brushes, cleaners, and kits, and is resonating deeply with both beauty professionals

1:09.0

and enthusiasts alike. And it's no wonder why, after spending 10 years on set in her first life

1:15.4

as a professional makeup artist, Rianne solved for a need she saw firsthand. As the department head

1:21.9

of one of the first TV shows shot in high definition, she needed a low lift way to touch up airbrush

1:28.5

makeup. Years later, she's changed the way millions of people apply their makeup. Now, on Second

1:36.1

Life, it's Rianne Silva. All right, Rianne, so we like to start at the beginning for this podcast.

1:45.8

So what did you study in school and what did you think you were going to be when you grew up?

1:52.2

Well, that is an interesting question because I actually wanted to be a veterinarian.

1:58.1

Really? Yes. Was that because you just loved animals? I loved animals. As a kid, I loved animals.

2:04.3

I was that kid that would bring home every stray. And I ultimately wrote horses for a long time when

2:11.1

I was young and I really loved horses and showed horses and thought, oh, I'm going to live in a bar

2:17.5

in the rest of my life and work with horses. But then I discovered boys.

2:25.9

And I went to school, finished high school and went to FIDM. I had absolutely no idea what I was

...

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