Christina Stembel on How Farmgirl Flowers Disrupted the Floral Industry & Became a Multimillion Dollar Company

Everything Is Energy with Cathy Heller

Cathy Heller

Religion & Spirituality, Spirituality

4.9 • 8K Ratings

🗓️ 23 March 2023

⏱️ 60 minutes

🔗️ Recording | iTunes | RSS

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Summary

How can you throw out the playbook and create your own rules? Christina Stembel, founder & CEO of Farmgirl Flowers never thought about being an entrepreneur until she saw an opportunity to bring beautiful and affordable flowers to the everyday person. Without any business education, she grew her company to a multimillion dollar business that is the only large scale, female founded and predominantly female run ecommerce flower company. She shares how to embrace the discomfort of the unknown, how authenticity makes your brand stand out, why you don't need the approval of investors, and how to go back to your roots and think outside the box. - Sign up for Cathy's retreat and get the early bird bonuses! Cathyheller.com/retreat - Follow Cathy on Cameo! Cathyheller.com/cameo - Buy Farmgirl Flowers at farmgirlflowers.com - Follow Farmgirl Flowers on Instagram @farmgirlflowers and Christina @christinastembel

Transcript

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0:00.0	It's a moment that I realized I'm done.
0:03.9	Investors are not the smartest people in the room
0:06.7	and I know what I'm doing
0:08.6	and I'm not gonna be treated this way ever again.
0:15.3	Hey guys, it's Kathy Heller.
0:16.4	Welcome to the Kathy Heller Podcast.
0:18.1	This show is meant to be a guide for you.
0:20.9	I wanna be that mentor who can hold your hand
0:23.4	through this journey.
0:24.2	I know that there are so many twists and turns
0:27.0	and navigating not only what is happening in our mind
0:30.9	but also understanding strategically
0:33.2	how we wanna get from where we are to where we wanna go.
0:36.3	In the show, we're gonna talk not only about how we can start
0:39.3	to become aware of what are the subconscious things
0:42.0	that are holding us back
0:43.0	and how we can instead choose thoughts
0:45.2	that are actually going to propel us forward.
0:47.4	But in addition to changing the landscape internally,
0:51.3	we are gonna talk about the strategies that actually will help you
0:54.9	to build a profitable business, getting paid to be you
0:58.9	because when you have a business where you do what you love,
	...

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