How do we keep people busy?

Well, the reality is that even though demand, like overall people,

you know, homeowners searching for business is down, it's not gone.

So it's just a different type of user.

I love going after straight install business on the HVAC side of things.

So there's seasonality, obviously more so in the HVAC side of things.

But in spring and fall, I'm going up for install business.

Now, yes, there's less of it, but the conversion rates are higher.

And those that are buying can buy more expensive things than they have cash.

Welcome to the Waste No Day podcast, a podcast specifically for and about the home services industry

as it relates to plumbing, heating, air conditioning, and electrical.

More than a podcast, Waste No Day is a credo, a determination, a mindset.

It is a never-ending discipline.

It is a refuse to lose pursuit.

It is a wake-up call every morning to waste no day.

Now here's your host, Brian Burton and Nateman.

Hey, welcome to another episode of the Waste No Day podcast, your host, Nate and Brian hanging out with you and looking forward to a great conversation today,

this time with none other than CEO of Rino's Strategic Solutions and fellow podcaster of the

Two the Point Home Services podcast, Chris Yano.

That's right.

We're looking forward to having a good conversation with him talking about everything that he's doing in terms of a marketing perspective

and how that can apply to you as a technician or you as an owner or GM in your business.

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