Chia Smash - The Delicious Superfood Jam

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5 • 145 Ratings

🗓️ 6 September 2023

⏱️ 63 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

This episode is brought to you by Rebuy.

In today’s episode, we interview Anna Peck and Steve Ford, both Co-Founders of Chia Smash.

Chia Smash is a superfood jam that's good for you, your tastebuds & the planet. No added sugar, packed with superfoods and made using 'imperfect' fruits.

In this episode, we discuss:

* What they’re grateful for

* Overview and origin story of the brand (and their meeting at Blue Apron)

* What a summer job at seventeen taught Steve about entrepreneurship

* The impact that upbringing and health were for Anna in starting the brand

* Why Chia and what is it about Chia Smash that makes it different from the rest

* How they overcame challenges in naming the product

* What activities worked for them in getting the product to retailers

* Advice for other founders who are building a CPG brand

* Why it’s okay to not have everything figured out

* What to do when you have trouble with co-packers and suppliers

* A breakdown of their product including their different flavors

* What is upcycling and why do they use it (plus how it is sustainable)

* And more…

Join Ramon Vela, Anna Peck and Steve Ford as we break down the inside story of Chia Smash on The Story of a Brand.

For more on Chia Smash, visit: https://chiasmash.com/

Simply search for “The Story of a Brand” on your favorite podcast player.

This episode is brought to you by Rebuy Engine.

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Transcript

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0:00.0	The name Cheer Smash kind of originated because the FDA requirement for gems and jellies is that
0:07.6	you have to contain at least 55% sugar to call your product to that. And because we don't have
0:14.5	any added sugar and very low natural sugar from the fruit and dates, we had to start brainstorming
0:19.9	some other options. And we used
0:22.1	chia seeds to help create the texture of the product. So they kind of help provide a little bit of
0:27.8	that thickness. And they're also super nutritious, a ton of great benefits. And so we were kind of
0:34.9	combining chia with various words and smash is a bit of a play on the
0:40.2	avocado smash from Australia and smashing up the fruit.
0:44.2	So that's where chia smash came from and that's the product line that we have today. In today's episode, we interview Anna Peck and Steve Ford, both co-founders of Chia Smash.
1:06.8	Chia Smash is a superfood jam that's good for you, your taste puts, and the planet.
1:11.6	No add sugar, packed with superfoods and made using imperfect fruits.
1:17.6	In this episode, you get not only an introduction to this amazing product, which I've tried, and it is amazing and delicious,
1:26.6	but we also talk about life as an
1:29.7	entrepreneur and a startup and the obstacles they faced. For instance, we talk about what a summer
1:35.0	job at 17 taught Steve about entrepreneurship. The impact that upbringing and health was for
1:41.2	Anna in starting the brand. Why chia? And what is it about Chia Smash that makes it different from the rest?
1:48.0	How they overcame challenges in naming the product.
1:51.0	What activities work for them in getting the product to retailers?
1:54.0	Advice for other founders?
1:56.0	And why it's okay not to have everything figured out in the beginning?
2:00.0	And what to do when you have trouble with co-packers and suppliers.
2:05.1	We also go through a breakdown of the product, including the different flavors.
	...

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