UNICORN A TOP Product - Making the Pivot from D2C to B2B

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5 • 145 Ratings

🗓️ 22 August 2023

⏱️ 65 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

This episode is brought to you by Reviews.io & Nimble.

In today’s episode, we interview Co-CEO’s Denielle (Verdi) Finkelstein and Thyme Sullivan of UNICORN A TOP Product. UNICORN is the enchanting period product company revolutionizing the industry with their magical, innovative solutions.

Their one-of-a-kind dispensers, designed for every stall in businesses, offer unparalleled dignity and convenience. Their sleek, easy-to-install acrylic dispensers showcase their delightful unicorn mascot cartridges, elevating the experience.

Highlights:

* Building a brand in the traditional way

* Taking a good hard look at the numbers and where it was leading them

* Having tough conversations with their investors

* Deciding to pivot from Direct-to-Consumer (D2C) to Business-to-Business (B2B)

* Beta testing their new vision with JP Morgan Chase - Story with Jamie Dimon

* Planning the re-brand, pausing social media, and filming a LinkedIn series documentary

* Why the re-brand and new focus is all about scaling their original mission of supporting women and
ending period poverty

* Why the “Fun Factor” is so important to them?

* What these founders are grateful for

* Where to buy - using Amazon for individual purchases

* Raising a third round of funding

* And so much more…

Join Ramon Vela, Denielle (Verdi) Finkelstein and Thyme Sullivan as we break down the inside story of UNICORN on The Story of a Brand.

For more on UNICORN, visit: https://www.magicaldopamine.com/

Original Interview with TOPs - The Organic Project

TOP - Period Products for Girls, Moms, and Mother Earth - Part 1
https://podcasts.apple.com/us/podcast/the-story-of-a-brand/id1435740265?i=1000477642067

TOP - New Standard in Feminine Hygiene Care - Part 2
https://podcasts.apple.com/us/podcast/the-story-of-a-brand/id1435740265?i=1000477790389

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Today’s Sponsors:

Reviews.io: https://www.reviews.io/front/founders-paradiso-offer

Nimble: https://www.nimble.ai/

Transcript

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0:00.0	we tried to build a CPG brand in a really traditional way. You know, we started the direct
0:04.5	to consumer. We had our Amazon page going. We were incredibly proud of being on 2000 shelves.
0:11.5	And every one of those shelves, we picked the chains that we wanted to be in. And we chose
0:15.5	innovative and natural retailers. We were in your sprouts and H-E-B and Wegman and the fresh market and fresh time. And
0:22.4	we really curated what we thought were innovative customers that would embrace our brand
0:27.8	and what we were trying to do. And all of those customers, you know, including even Target.com,
0:32.6	accepted us on the first call. And we were so, so incredibly proud. We were with Keeney,
0:36.9	we were with Unified. We did all those very traditional things. And we were so, so incredibly proud. We were with Kee, we were with Unified. We did all
0:38.1	those very traditional things. And it truly, it was still 30% of our business. Our business was so far,
0:47.3	so much more robust on the B to B side. And that was a really hard thing because there's a lot
0:53.0	of ego with having your product on the shelf that you're so proud of it and we were so proud of that business.
0:57.3	But our business was moving it in a direction and would be silly not to lean into that. In today's episode, we interview co-CEOCEOES
1:16.2	Danielle Fingleston and Thime Sullivan of Unicorn, a top product.
1:23.4	Unicorn is the enchanting period product company revolutionizing the industry with their magical and innovative solutions.
1:31.3	Their one-of-a-kind dispensers designed for every stall in businesses offer unparalleled dignity and convenience.
1:40.3	Their sleek, easy-to-install acrylic dispensers showcases their delightful unicorn mascot cartridges,
1:48.0	elevating the experience.
1:51.0	Now, in this particular interview, I am just so, so happy to feature both of these founders and entrepreneurs.
1:59.0	They are one of my two or two of my favorite entrepreneurs and founders.
2:04.6	I use their example all the time when I'm talking to other founders.
2:09.6	Their passion, their love for their product, for their mission is just so exhilarating.
2:15.6	They actually have been on the show before and I put the links in the
	...

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