Endangered Species Chocolate - Chocolate Bars that Do Good, Better!

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5 • 145 Ratings

🗓️ 7 September 2023

⏱️ 64 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

This episode is brought to you by SARAL & Tidio.

In today’s episode, we interview Curt Vander Meer, CEO of Endangered Species Chocolate (ESC). ESC is passionate about redeeming typical business practices into “doing good, better” with the hope of leaving a positive and lasting ripple in their wake.

They are on a mission to seed joy through abundant giving by donating 10% of net profits to impactful conservation organizations and initiatives. Since 2016, over $3,100,000 has been donated.

Highlights:

* His Gratitude Story

* Mission-based brands have a magnetic force around them

* Why mission-based brands should focus on providing an exceptional customer experience

* How to keep the mission front and center with employees and customers

* Why do they name their chocolate bars based on the endangered animal and not the ingredients?

* How they use packaging to further the mission

* Conservation is hard work and why they donate 10% of profits to these organizations

* Curt describes the values of the company

* What is he most proud of about Endangered Species Chocolate?

* Is there a secret sauce to the longevity of a consumer brand?

* A breakdown of ingredients and products

* And so much more…

Join Ramon Vela and Curt Vander Meer as we break down the inside story of Endangered Species Chocolate on The Story of a Brand.

For more on Endangered Species Chocolate, visit: https://www.chocolatebar.com/

Subscribe and listen to the podcast on all major apps. Simply search for “The Story of a Brand” on your favorite podcast player.

Today’s sponsors:

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Transcript

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0:00.0	You know, endangered species chocolate, we always want to have our mission mindful to all of our employees, but we also recognize that we are in the manufacturing process business.
0:12.0	We are a food manufacturer.
0:14.6	So a number of years ago, we implemented a pollinator garden in front of our front door. Here's a reminder to our employees
0:24.7	as they enter into the building, hey, you're about to do work that's going to be really good
0:30.9	for conservation. And then they spend the amount of time that they have to inside the building
0:36.5	doing whatever, whatever is
0:38.6	their given occupation. Maybe it's in production, maybe it's in the warehouse, maybe it's
0:44.0	in finance, sales marketing, whatever, all of those disciplines that is required for us to
0:50.5	bring the product to the market. And many times we can have great days of celebration and joy.
0:56.6	And sometimes we can have days that are just a little bit more of the grind.
1:00.0	The work is a little bit harder.
1:02.5	The issues that we had to deal with are far more difficult.
1:06.0	And so when we exit out of the building from our day and we get to go back to our homes
1:10.4	and to our families.
1:11.4	We pass that same pollinator garden.
1:14.0	As a reminder to say, today may not have been the easiest day that you had, but look at the
1:20.0	impact that you're ultimately going to be able to make.
1:22.9	It's just a simple mission activity that we did.
1:30.6	That's a great reminder on the way in and on the way out. Endangered species chocolate is here to help conservation.
1:52.0	In today's episode, we interview Kurt Vandermere, CEO of Endangered Species Chocolate. Endangered Species Chocolate is passionate about redeeming typical business practices
1:57.0	and doing good, better, with the hope that they leave a positive and lasting ripple in their wake.
2:04.6	They're on a mission to see joy through abundant giving by donating 10% of their net profits
	...

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