I can't really think of a business where community would not help that business grow even faster.

And if you're not intentionally building community into your business model, you are leaving

money on the table, my friends, and you are missing the opportunity to impact some of the people

that you really are meant to serve.

Welcome to Powerhouse Women, the podcast for women who know they are ready for more.

I'm Lindsay Schwartz, your host and the founder of Powerhouse Women, and together will unlock the confidence and clarity you are looking for to help you get out of your own way

and into action around your next big idea.

We just wrapped up another incredible powerhouse women annual event.

And I wanted to give you a little bonus, a little gift,

if you will, because a big question that tends to be asked as people find their way to powerhouse

women through seeing Instagram stories and posts and social media coverage of the event,

is people start to ask, okay, how? How did you do it? How did you

cultivate this community? How are you selling out these events? And while it's not a straight

answer, there has been a lot of work and dedication and love poured in behind the scenes for the last

six years, last year, I sat down and I really asked myself that question.

Okay, if I were to teach my community how we have created this magnetic buzz and this energy

around our brand that attracts new people, how have we created this natural source of

referrals because this connection that's present

within the community makes other people want to share?

How have we grown this organic community from scratch?

And how do we outsell the size of a pretty small audience?

I knew that I wanted to be able to put it into a framework that you could implement no matter

...