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Powerhouse Women

Pioneering The Organic Beauty Industry & Building A Resilient Brand With Karen Behnke, The Founder Of Juice Beauty

Powerhouse Women

Lindsey Schwartz

Education, Self-improvement, Business, Entrepreneurship

4.9912 Ratings

🗓️ 24 August 2023

⏱️ 43 minutes

🧾️ Download transcript

Summary

Today, I have the pleasure of sitting down with Karen Behnke, a beauty industry pioneer and the founder of Juice Beauty. Karen's unwavering commitment to her passion for creating an organic and sustainable brand is the perfect example of success achieved through hard work, perseverance, and a whole lot of creativity. Juice Beauty, recognized by Forbes and Cosmopolitan as the original green beauty brand, has gained global recognition and is now available in major retailers like Ulta and Sephora.

In our conversation, Karen reflects on the early days of disrupting her industry, developing products aligned with her values, and building a thriving brand. We dive into Juice Beauty's dedication to authentic organic practices, the misconception of "organic" as an umbrella term, and how they source their ingredients from certified organic farms (including their own Juice Beauty farm). Plus, Karen shares her keys to success as a woman in business in the face of skepticism and doubt. 

 

In this episode we talk about:

- (3:15) The challenges Karen faced when pioneering her vision 

- (10:19) A brief masterclass on the truth behind the beauty industry

- (20:41) Juice Beauty's "farm to beauty" philosophy

- (24:21) How Juice Beauty's commitment to quality has translated into business success

- (30:48) Karen's keys to success as a female entrepreneur 

 

RESOURCES MENTIONED: 

- Screen your sunscreen at juicebeauty.com 

 

If you loved today's episode, please share your favorite takeaways or your own systems and processes by screenshotting this episode and tagging us on Instagram!

 

Click HERE to text the word MENTOR to (602) 536-7829 for weekly business + mindset tips delivered straight to your phone!

 

Not part of the Girl Gang Community yet? Join HERE: Girl Gang Membership

 

CONNECT WITH KAREN

Follow Karen: @juicebeautykaren

Follow Juice Beauty: @juicebeauty

 

CONNECT WITH POWERHOUSE WOMEN

Follow Powerhouse Women: @powerhouse_women

Follow Lindsey: @llindseyschwartz

Follow Hannah: @hannahmwells

Visit the Powerhouse Women website: powerhousewomen.co

Join the PW Community Facebook Group: facebook.com/groups/powerhousewomencommunity

Transcript

Click on a timestamp to play from that location

0:00.0

You need someone that is going to support this mission, support you through your blind passion to move this through through the highs and the lows.

0:13.9

Welcome to Powerhouse Women, the podcast for women who know they are ready for more.

0:22.7

I'm Lindsay Schwartz, your host,

0:28.1

and the founder of Powerhouse Women, and together will unlock the confidence and clarity you are looking for to help you get out of your own way and into action around your next big

0:34.9

idea.

0:45.9

I want you to imagine for a moment what it would feel like to be one of the very first in your industry to do the kind of work that you are doing.

0:50.7

Imagine the grit, the determination, and the vision that would be required when no one else in your

0:58.9

industry gets what you're doing or believes in what you're doing, but you know that you are on the right

1:05.1

track. Today's guest is someone who has done exactly that, and her story is incredible. I got to sit down with Karen

1:13.6

Benke, who is the founder of Juice Beauty, which according to Forbes, Cosmo, L, and so many other

1:22.3

big, big publications, Juice Beauty is the original Green Beauty brand. It was born out of the lifelong passions

1:32.6

of environmentalism, wellness, and skin care all coming together for founder Karen, who's a serial

1:41.0

wellness entrepreneur. She actually built one of the first corporate wellness

1:46.0

companies in the country. This is a woman who is on her third successful venture, and you

1:53.0

better believe that I did not waste any time digging into her background, her story,

1:58.7

her secrets to success. And the words of wisdom that she wants

2:04.2

to give all of us for how to create a thriving and long-lasting brand. This is one you might

2:12.4

want to listen to a few times. It was so full of wisdom. I cannot wait for you to hear it. So enjoy my chat with

2:19.6

Juice Beauty founder, Karen Benke. Welcome back to the podcast. I can't believe this is what I get to do

2:31.1

for a job, but I get to talk to the most incredible female founders,

2:34.5

and today is no exception. Karen, I am so honored to have you here. Hello, Lindsay. It's so

2:40.4

nice to be here. I love your group. Their name is perfect. Powerhouse women, my goodness. It really is

...

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