as your community starts to understand exactly what the heartbeat of your brand and community is,

they know how to share that with other people and invite their friends who are also like-minded.

Welcome to Powerhouse Women, the podcast for women who know they are ready for more.

I'm Lindsay Schwartz, your host and the founder of Powerhouse Women,

and together we'll unlock the confidence and clarity you are looking for

to help you get out of your own way and into action around your next big idea.

We just wrapped up another incredible powerhouse women annual event.

And I wanted to give you a little bonus, a little gift, if you will, because a big question that tends to be asked as people

find their way to powerhouse women through seeing Instagram stories and posts and social media

coverage of the event is people start to ask, okay, how? How did you do it? How did you cultivate this

community? How are you selling out these events? And while it's not

a straight answer, there has been a lot of work and dedication and love poured in behind the scenes for the

last six years, last year I sat down and I really asked myself that question. Okay, if I were to teach

my community how we have created this magnetic

buzz and this energy around our brand that attracts new people, how have we created this natural

source of referrals because this connection that's present within the community makes other people

want to share.

How have we grown this organic community from scratch and how do we outsell the size of a

pretty small audience?

I knew that I wanted to be able to put it into a framework that you could implement no

matter what kind of business you have, whether you're monetizing products or services

or online courses or live events like we have. I wanted to make sure that there are no secrets.

...