So here's the thing, entrepreneurs, leaders, salespeople.

We all want to create consistent, repeatable, and scalable ways to grow our business and our income.

And we want to do it better, faster, and more seamlessly. Why?

So we can actually enjoy our lives, take vacations, and spend the quality time we want with the people that we love.

How do we do all this

without spending a fortune or running ourselves ragged? That's the big question. And this show is

dedicated to the answer. Hey, I'm really excited to introduce my next guest, Gary Vaynerchuk.

Gary, it's been a day. How are you, my friend? Thanks for joining me. It's nice to see you, my old friend.

Good to see you. I appreciate it. So, Gary, to get right to it, you know I talk to a lot of agents, lenders, title execs, team leaders, brokers, all over the world. And there really seems to be four pressing issues that are on the minds of the smart agents today. And I really want to just jump into those four issues and just get your take, you know, as quickly and effectively as possible to, you know, help everybody just move forward in the right direction. So the first question is the thing I hear a lot is like, how do I build my brand, but at the same time generate business on social? You know, is there a balance that I should be using today, kind of going back to Jab, Jab, Right Hook? Yeah. I mean, look, I think to your point, I mean, I wrote a book a decade ago plus now that spoke about that, which is like, look, and you do this well, which is why I've always given you props, Like you have to give a lot of value.

And that puts you in a better position to sell.

And all the best agents here that are listening are the ones that don't show their clients to perceive notion of like caring, but they're really in it for the buck.

It's the ones that really actually do care, right?

The ones that are okay with, you know, them not buying a house.

And like, they put in all the work.

Like, you're okay with not making the buck on the time that you put in.

And so I think too many people in real estate are overly indexing on sales and under

indexing on brand. Yes. So here's what I would say. For almost 90%, Tom, the fact that they

over index on like, where's the money already means that they're dead on arrival. Yeah.

So how do they, yeah, how do they switch it up then?

Like, because one of the issues, yeah, is just how do I separate myself from the competition?

Because there's so many agents now doing social from the time that you and I first met.

Yeah.

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